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Kaedan Capital

Tel Aviv, Israel · Invests in MENA · Website

Check size

$250K-$1.5M

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Pre-SeedSeedConsumer Apps & SocialE-commerce & MarketplacesGamingB2B SaaSAI & Machine LearningCybersecurityEnterprise SoftwareSecurity & CybersecurityMarketing & AdtechFintech & PaymentsInsuranceHealthcare & Digital HealthAgeTech & LongevityEdTech

Thesis

Entrepreneur-centric private investment firm backing Israeli-related seed to early-stage ventures across diverse technology areas. Patient partners who allow founders to build global tech companies at their own pace.

Likely not a fit for

Non-Israeli founders, late-stage investments, hardware/deep tech without software component

How they invest

Typical decision
~1 month
Warm intro
Not required
Involvement
Takes a board seat
Fund status
Actively deploying
Decision process
Partnership vote

Partners & team

5 contacts on file

RT

Ron Tamir

CEO · Primary contact

OS

Orly Shoavi

Partner

OL

Ofer Lazovski

CTO

ZY

Ziv Yanous

Partner

TV

Tali Vaknin

Partner

Portfolio

Simply (JoyTunes)Media Entertainment

JoyTunes offers apps to learn musical instruments like piano and guitar, aiming to bring joy and creativity to users. Their main product, Simply Piano, helps people of all levels start their musical journey.

LumenHealthcare Digital

Lumen is a handheld metabolic health coach that provides personalized nutrition and lifestyle guidance by measuring metabolism through breath analysis.

VOOM InsuranceInsurance

VOOM is an InsurTech pioneer, crafting cutting-edge, usage-based insurance solutions for the future of mobility, including motorcycle, e-bike, rideshare, drone, and light aircraft insurance.

Innplay LabsGaming

Innplay Labs is a mobile gaming studio based in Tel Aviv, dedicated to shaping the next generation of mobile entertainment. Founded by a passionate team of developers, designers, and animators in 2017, the company focuses on creating engaging and fully customized gaming experiences using state-of-the-art technology.

NowlvbleFintech Payments

Livble offers a flexible rent payment solution that allows tenants to split their rent into multiple installments, improving financial management and reducing the burden of late fees.

EdiktedEcommerce Marketplaces

Edikted is a Gen-Z-oriented online fashion brand that focuses on delivering affordable, trend-led clothing and accessories inspired by pop culture and modern-day muses. The brand emphasizes inclusivity and sustainability through its business practices.

VoyantisMarketing Adtech

Voyantis is a value-based optimization platform that uses predictive AI to transform customer value into high-impact signals, boosting return on ad spend (ROAS) across various advertising platforms.

Assured AlliesInsurance

Assured Allies partners with leading insurance companies to provide innovative long-term care insurance solutions that integrate health and wealth management, aiming to address the growing need for effective aging solutions.

GuardioSecurity Cyber

Guardio protects your entire digital world by securing every account and interaction, predicting, detecting, and blocking modern threats such as phishing and identity theft.

LooraEdtech

Loora is an AI-powered English speaking partner designed to help users achieve fluency in English through personalized conversations and real-time feedback. Utilizing advanced large language models, Loora offers a bespoke learning experience that empowers individuals to improve their language skills in various real-life situations.

BotikaEnterprise Software

Botika is a platform that uses AI to create high-quality fashion visuals, allowing brands, designers, and influencers to generate stunning images and videos quickly and affordably.

Whalo

Recent activity

Kaedan Capital in the news

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Research briefRead more
Kaedan Capital Research Investment Thesis Kaedan Capital is an entrepreneur-centric private investment firm founded in 2001 and headquartered in Tel Aviv, Israel. The firm is exclusively focused on Israeli-related ventures — meaning companies founded by Israeli entrepreneurs or with strong Israeli roots — at the seed to early stage of development. Kaedan positions itself as a patient, flexible partner that allows founders to build global technology companies at their own pace, rather than imposing aggressive growth timelines. The firm's core values underpin its investment philosophy: Integrity, Transparency, Respect, Team Work, and Flexibility. These are not just stated principles — they manifest in how Kaedan operates its open office hours program, a weekly initiative running since 2013 where any pre-seed stage entrepreneur can book a 45-minute informal session to receive candid feedback on go-to-market strategy, business models, or pitch materials. This commitment to founder accessibility has made Kaedan a well-known presence in the Israeli startup ecosystem. Sector Focus Kaedan Capital is deliberately sector-agnostic within Israeli technology. Their portfolio reflects this breadth: from gaming to edtech, fintech to cybersecurity, agetech to consumer apps, and agtech to events technology. Their own description of focus areas — "Enterprise SaaS, to Ed-tech, DTC commerce, gaming, fintech and to pretty much anything native digital" — emphasizes this flexibility. That said, visible clusters in the portfolio suggest particular comfort in: Gaming and Consumer Apps : Playtika (global gaming giant), Innplay Labs, Comunix, Jellybutton EdTech : Simply (formerly JoyTunes, music education), Loora (AI-powered English learning) AgeTech / Longevity : Lumen (metabolic health), Assured Allies (longevity insurance) Cybersecurity : Guardio (browser security) Fintech / Insurance : Voom Insurance, Whalo, Assured Allies AI-powered applications : Voyantis (AI marketing optimization), Botika (AI video for ecommerce), Loora, TrialKit Stage Focus Kaedan's primary focus is pre-seed to seed stage. They describe themselves as seed to early-stage investors and their open office hours program is explicitly for pre-seed entrepreneurs. However, their portfolio includes companies that have subsequently raised Series A, B, and even C rounds, indicating they make follow-on investments and maintain long-term relationships with portfolio companies. Playtika, arguably the most successful portfolio company, is now a public company (NASDAQ: PLTK), demonstrating that Kaedan's earliest-stage bets can grow to significant scale. Check Size Kaedan Capital does not publicly disclose check sizes. Given their focus on seed-stage Israeli startups with a small team (2-10 people) and their position as an early-stage, entrepreneur-first fund, typical initial investments likely range from $250K to $1.5M at pre-seed/seed. They participate in or lead seed rounds, with follow-on capability for strong performers. Recent Activity and Fund Status Kaedan has been active through at least 2024-2025 based on portfolio company funding announcements. Nowlvble (formerly Livble) was noted as acquired by RealPage, representing a successful exit. Their portfolio of 18+ companies spans multiple vintages, with recent additions including AI-centric companies like Voyantis, Loora, Botika, and TrialKit. The firm has been operating continuously since 2001, making it one of the longer-tenured seed-stage VC funds in Israel. No new fund announcement has been publicly disclosed. Portfolio Highlights Notable companies and outcomes: Playtika (playtika.com): Israeli mobile gaming giant, now publicly traded (NASDAQ: PLTK), one of the most successful exits in Israeli gaming history Bizzabo (bizzabo.com): Enterprise events platform with strong global customer base Guardio (guard.io): Browser security SaaS with millions of users Simply / JoyTunes (joytunes.com): Interactive music education app with global reach Taranis (taranis.ag): AI-powered precision agriculture, raised Series C Assured Allies (assuredallies.com): Longevity insurance platform, raised Series B Nowlvble / Livble : PropTech startup acquired by RealPage (exit) Voyantis (voyantis.ai): AI-driven growth optimization platform TrialKit (trialkit.ai): Clinical trial management software Loora (loora.ai): AI-powered English language learning Team Ron Tamir, CEO : Long-standing leader of Kaedan Capital. Beyond running the fund, Ron is a Guest Lecturer in Innovation & Entrepreneurship at Reichman University's Arison School of Business (2013-2025), an Advisory Board Member for Google for Startups Israel Growth Lab (2023-2025), and a former Board Member of 8200 EISP, a prestigious Israeli tech entrepreneurship program. His personal thesis: "Partnering with inspiring founders who are driven to make the world a little better." Ofer Lazovski, CTO : Technology partner with a background from the Technion - Israel Institute of Technology. Also associated with portfolio company TrialKit. Co-founder of the Kaedan Open Office Hours initiative. Ziv Yanous, Partner : Ecosystem member and co-creator of the Open Office Hours program. Tali Vaknin, Partner : Ecosystem member with connections across the Israeli startup community. Decision Process With a team of 2-10 people based in Tel Aviv, Kaedan Capital likely operates as a small partnership. Their open office hours approach — weekly non-committal meetings — suggests a relationship-driven, founder-first evaluation process. No formal investment committee structure has been publicly described. Geographic Focus Primarily Israeli entrepreneurs and Israeli-related ventures. While the portfolio companies themselves operate globally (Playtika, Bizzabo, Guardio are all global businesses), Kaedan sources deals from the Israeli ecosystem. Their office is at Raoul Wallenberg 20, Tel Aviv 6971916, Israel. Founder Preferences Kaedan is explicitly entrepreneur-centric. They value founders who are passionate about their mission and building global companies with Israeli DNA. The open office hours initiative signals genuine interest in founders at the earliest stages — before traction, sometimes before product. They describe themselves as patient partners who allow founders to build "at their own pace."

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