Upfront Ventures

Rula is dedicated to making mental healthcare accessible and effective for everyone, providing a comprehensive behavioral health solution that connects individuals with licensed professionals.

Apex provides reliable and modern IT support services, including managed IT services, cybersecurity, IT consulting, and cloud services, primarily targeting government, healthcare, and professional services sectors.

Kyriba is a global leader in liquidity performance that empowers CFOs, Treasurers, and IT leaders to connect, protect, forecast, and optimize their liquidity. As a secure and scalable SaaS solution, Kyriba provides intelligence and financial automation to improve financial performance and increase operational efficiency.

Clair is an embedded fintech engine that integrates with HR Tech platforms to offer early access to pay, with no changes to payroll, no mandatory fees, and no interest.

GoodRx provides a platform for consumers to compare prescription drug prices and find discounts at pharmacies, making healthcare more affordable and transparent.

TrueCar is an online marketplace that connects consumers with Certified Dealers for buying and selling new, used, and certified pre-owned vehicles. The platform provides research and shopping tools to help users make informed decisions about vehicle purchases.

Ulta Beauty is the largest beauty retailer in the U.S., providing a comprehensive range of beauty products and salon services, with a focus on inclusivity and sustainability.

Fleetsmith provides a complete subscription service that integrates device management, support, and cloud storage for small businesses using Apple devices.

ChowNow provides restaurants with commission-free online ordering solutions, including direct online ordering, delivery services, and branded mobile apps.

A pre-seed and seed stage VC firm that operates as a true US-Israel bridge, helping Israeli founders expand to the US while bringing US networks back to Israel. The firm positions itself as an extension of your headcount by sitting in portfolio company Slack channels, maintaining weekly calls, and proactively helping with hiring and customer introductions.