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Bling Capital

San Francisco, California · Invests in US · Website

Pre-SeedSeedSeries ASeries BConsumer Apps & SocialE-commerce & MarketplacesGamingB2B SaaSAI & Machine LearningDeveloper ToolsEnterprise SoftwareDeveloper Tools & InfrastructureMarketing & AdtechHR Tech & Future of WorkFintech & PaymentsHealthcare & Digital Health

Thesis

The hardest thing in seed is finding product-market fit. We help you find it. If you already have product-market fit, we will help you scale. We partner with exceptionally ambitious founders for the long run and provide capital combined with operational expertise through our 100+ member Product Council.

Likely not a fit for

Non-product-focused teams, businesses without clear product-market fit problem statements, founders not focused on user obsession

How they invest

Lead or follow
Usually leads
Typical decision
~2 months
Warm intro
Not required
Involvement
Takes a board seat
Fund status
Actively deploying
Assets under mgmt
$750M
Decision process
Partnership vote

Partners & team

5 contacts on file

BL

Ben Ling

General PartnerFounder & General Partner · Primary contact

+ Pitch

b•••@bl•••.com

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AP

Ash Panchang

AssociateSenior Associate

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a•••@bl•••.com

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KL

Kyle Lui

General PartnerGeneral Partner

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k•••@bl•••.com

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X profile

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ET

Eric Theis

PrincipalPrincipal

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CP

Charlie Pinto

Platform & OpsOperating Partner

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c•••@bl•••.com

LinkedIn profile

X profile

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Portfolio

LyftTravel Hospitality

Lyft is a transportation network company that provides on-demand rides through its mobile app, allowing users to request rides from drivers in their area. The platform also offers options for scheduled rides and rewards for frequent users, making it a convenient choice for both riders and drivers.

PalantirEnterprise Software

Palantir builds platforms for integrating, managing, and securing data, enabling human-driven analysis of real-world data. Their products are designed to empower users to ask complex questions without needing advanced technical skills.

LucidchartEnterprise Software

Lucidchart is a diagramming application that leverages AI and data to create intelligent diagrams, enabling users to visualize systems and processes effectively.

UdemyEdtech

Udemy is an online learning platform that offers a wide range of courses across various subjects, enabling individuals to learn new skills at their own pace. It serves both individual learners and businesses looking to upskill their workforce through a diverse catalog of content created by expert instructors.

GustoHr Tech Work

Gusto provides online payroll and HR solutions designed to support small businesses. With a focus on automating payroll processes and offering comprehensive HR services, Gusto aims to simplify the management of employee benefits, compliance, and talent management for over 400,000 businesses.

GitLabEnterprise Software

GitLab is the most comprehensive AI-powered DevSecOps platform used by more than 100,000 organizations to deliver software faster, more efficiently, while strengthening security and compliance.

InstacartEcommerce Marketplaces

Instacart powers the future of grocery by partnering with retailers to provide customers with access to the food they love, while saving them time.

SquareFintech Payments

Square provides a comprehensive suite of tools for businesses to manage payments, track inventory, and improve operations across various sectors including food and beverage, retail, beauty, and services.

Get in touchEnterprise Software

Airtable is a cloud-based collaboration platform that combines the simplicity of a spreadsheet with the power of a database. It enables teams to organize their work, automate processes, and collaborate in real-time through customizable workflows and integrations.

WebflowEnterprise Software

Webflow is a visual website builder that allows users to create custom websites without needing to write code. It provides tools for design, content management, hosting, and SEO optimization, catering to marketers, designers, and developers.

PagerDutyEnterprise Software

PagerDuty is an AI-first operations platform that provides end-to-end orchestration for incident management, automation, and AI-driven operations.

QuoraMedia Entertainment

Quora is a global knowledge sharing platform that connects writers with a global audience of readers, allowing them to share knowledge across millions of topics. It also includes Poe, a platform for AI collaboration.

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Research briefRead more
Bling Capital Research Investment Thesis Bling Capital is a seed-stage venture fund dedicated to helping founders discover and scale product-market fit. Founded by Ben Ling in 2018, the firm believes that the hardest challenge for seed-stage companies is finding product-market fit, and they provide experienced operators and capital to help founders overcome this critical hurdle. The firm's philoso

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