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Leadout Capital

Portola Valley, California · Invests in US · Website

Check size

$250K-$1.5M

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Pre-SeedSeedConsumer Apps & SocialE-commerce & MarketplacesB2B SaaSDeveloper ToolsFintechHealthcare & BiotechEnterprise SoftwareDeveloper Tools & InfrastructureHealthcare & Digital HealthFintech & Payments

Thesis

We invest in non-obvious founders with deep founder-market fit. Like a professional cycling leadout team, we protect and position founders while leveraging a curated network of operators from Apple, Stripe, and Nvidia to provide unusually broad support from day one. Over 85% of our portfolio is led by women or underrepresented minorities.

How they invest

Lead or follow
Usually leads
Fund status
Actively deploying
Decision process
Partnership vote

Partners & team

5 contacts on file

AR

Ali Rosenthal

Partner · Primary contact

SB

Steve Brownlie

General Partner

AR

Alison Rosenthal

Founder & Managing Partner

YJ

Yun-Fang Juan

Venture Partner

DD

Dion Dong

Venture Partner

Portfolio

LatiiEnterprise Software

Latii revolutionizes window & door sourcing and installation for all stakeholders by simplifying the specification process, automating workflows, and ensuring quality and alignment across the lifecycle of the project.

StreamlaneMarketing Adtech

Streamlane is an AI-driven parcel spend management platform designed for modern operators. It unifies shipping data, automates invoice audits, and optimizes network decisions to help businesses unlock savings on every parcel shipped.

Insito HealthHealthcare Digital

Insito Health provides a medication finder service called Medfinder that helps patients locate pharmacies with their prescribed medications in stock, saving them time and ensuring continuity of care.

First BiteFood Beverage

First Bite is a foodservice sales platform that provides tools for prospecting, CRM, rebates, and operator data to enhance sales and transparency in the foodservice industry.

CreatifyMarketing Adtech

Creatify is an AI-powered ad generation platform that allows users to create winning video ads from product URLs in minutes, leveraging generative AI to enhance ad personalization and performance.

LiferaftHealthcare Digital

Liferaft is a technology-enabled administration platform that allows businesses to create bespoke health benefits programs tailored to their needs, moving beyond traditional group health insurance.

Laws of MotionEcommerce Marketplaces

Laws of Motion is an AI fit tech company that offers perfect-fitting apparel through personalized sizing solutions powered by machine learning technology. The company focuses on sustainability with zero waste manufacturing and aims to disrupt the apparel industry by providing shape-inclusive sizes.

Stellation CareHealthcare Digital

Stellation Care provides an AI-augmented platform that enhances provider intelligence and engagement by analyzing patient complexity to identify high-performing healthcare providers.

SYKY

SYKY is a next-generation digital fashion platform designed to empower and incubate digital designers, shaping the future of fashion in both physical and virtual realms. The platform fosters a community of innovative creators through its SYKY Collective, providing them with industry access, mentorship, and resources to transform their businesses into leading fashion houses.

YourPathHealthcare Digital

YourPath offers confidential Mental Health Counseling, Substance Use Disorder Treatment, Peer Support, and Telehealth Services, aiming to provide immediate, effective, and culturally responsive care to patients struggling with addiction and mental health issues.

ENDVREnterprise Software

ENDVR is a platform that connects brands, retailers, and frontline associates to enhance sell-through across wholesale channels. It provides tools for sales visibility, marketing campaigns, and real-time data insights.

AFiFintech Payments

AFi provides financial services to help small businesses in Africa and the African Diaspora trade globally and competitively, focusing on empowering un(der)banked small businesses with enterprise-grade payment solutions.

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Research briefRead more
Leadout Capital Research Investment Thesis Leadout Capital invests in non-obvious founders with deep founder-market fit. The firm is inspired by professional cycling's "leadout" team concept—providing strategic protection and positioning while leveraging a curated network of operators from world-class technology companies and platforms (Apple, Stripe, Nvidia, Google, Microsoft, Amazon, etc.) to deliver unusually broad support from day one. The firm believes that great ideas and entrepreneurial talent exist across all demographics, with a specific focus on backing founders from underrepresented backgrounds (women and minorities represent over 85% of their portfolio leadership). Investment Stage & Check Size Leadout Capital focuses exclusively on early-stage investments: Primary stages : Pre-seed and Seed Check size range : $250K - $1.5M (per current profile) Check size range (historical) : $500K - $3M mentioned in various sources Typical check size : $500K - $1M for seed rounds Lead/Co-lead approach : Lead, co-lead, or be a significant investor in rounds Fund size : $57.7M for Fund II (closed 2022) Recent Activity & Fund Status Leadout Capital Fund II is actively deploying: Most recent investment : October 30, 2024 - Latii ($5M) Active portfolio : 37 companies as of November 2025 Recent investments (2024) : Latii, Streamlane, Insito Health Fund status : Actively deploying Notable recent exits from portfolio : None mentioned (firm founded 2018, relatively young) Portfolio Composition Leadout has invested in 37 companies across diverse sectors: Sectors : SaaS, Marketplaces, Vertical SaaS, Consumer & Commerce, Infrastructure/Developer Tools, Healthcare, Fintech Notable companies : Figma (angel), Matterport (MTTR, angel), Envoy (angel), CircleCI (angel), Wealthfront (angel), Pavilion, BlockSpaces, R-Zero, Near Space Labs, theCut, Cloudsmith, Momentum, Axiom Cloud, Expo Recent additions (2024) : Latii, Streamlane, Insito Health Portfolio highlights (2023-2024) : First Bite (vertical SaaS), Creatify AI, Liferaft, Laws of Motion Portfolio depth : Strong diversification across 2018-2024 investment period Team & Leadership Alison "Ali" Rosenthal - Founder & Managing Partner Founded Leadout Capital in 2018 Former VP of Partnerships at Wealthfront One of Facebook's earliest business hires, instrumental in Facebook Mobile growth Started career at Goldman Sachs (M&A) Experience with late-stage growth investing at General Atlantic Partners Served on AutoNation board for 8.5 years EIR at Greylock Partners Active angel investor since 2011 backing Figma, Matterport (MTTR), Envoy, IPSY, CircleCI, Wealthfront Steve Brownlie - General Partner Joined Leadout in 2021 Former Managing Director at Altamont Capital Partners Strong relational investor with focus on simplifying complex issues for founders Brings energy and enthusiasm to founder relationships Yun-Fang Juan - Venture Partner Software engineer and investor Former Principal Engineer at Chan Zuckerberg Initiative Led development of IDSeq.net (pathogen identification in sequencing data) Founder and CEO of Fundtastic (acquired by Nav.com) Lead Engineer and Co-Creator of Facebook Ads Co-author on 10+ US patents Experienced angel investor Dion Dong - Venture Partner (transitioned in 2025) Joined Leadout in 2022 Product manager background building security/compliance tools at Laika Helped grow developer platform and app store at Rippling Founding investor at Olive Capital (deep tech fund from ZhenFund) Sector & Market Focus Leadout invests across multiple sectors with particular strength in: Enterprise/B2B SaaS : Vertical SaaS, workflow automation, compliance tools Consumer & Commerce : E-commerce optimization, marketplaces, consumer platforms Infrastructure/Developer Tools : Cloud infrastructure, developer platforms, Expo (React Native) Healthcare : Provider analytics, medication-assisted treatment, pharmacy data Marketplace models : Strong interest in two-sided networks Financial Services : Fintech, payments, insurance solutions The firm explicitly loves products with: Strong network effects Unique data sets Organic and viral growth characteristics Great unit economics Long-term defensibility Decision Process & Timeline Decision structure : Partnership-based (multiple partners review) Lead decision maker : Ali Rosenthal (Founder & Managing Partner), with support from GP and VP network Typical timeline : Not explicitly stated, but standard for seed stage (2-4 weeks) Warm introductions : Preferred but not required given broad network Founder Preferences & Anti-Thesis What Leadout Looks For: Demonstrable world-class customer expertise grounded in empathy Founders building businesses that create value for all stakeholders Unique insight about market often born from founding team's lived experience Ability to build empathy with market and customers Diverse founder backgrounds (85%+ of portfolio led by women or underrepresented minorities) Teams that can simplify complex problems Founder Support Model: Direct involvement as team extension Access to entire Leadout team (all partners get behind investments) Network introductions for talent, customers, strategic advisors Assistance with future fundraising Strategic sounding board and accountability partner Operating experience on product, distribution, go-to-market strategy Organizational design and development support Geographic Focus: Primarily US-based companies Headquarters in Palo Alto/Portola Valley region Portfolio companies across US No explicit geographic restrictions mentioned Network & Resources Leadout brings access to a curated network of operators from: Major tech companies : Apple, Amazon, Google, Microsoft, Slack, Stripe, Nvidia, Pinterest, Roblox Fintech/Services : Block, Chime, JPMorgan Platforms : Dropbox, Figma, Wix, Asana, Nextdoor Infrastructure : Protocol Labs, VMware, Pivotal Ventures Other : Accolade, Carbon Health, Match Angel community : Strong group of gritty, diverse, resilient founders as LPs Investment Approach Lead Philosophy: Bring positive energy to intense startup journey Extension of team, not just capital Firm-wide commitment to each investment Collaborative syndicate building Can help build and augment investor syndicate Focus on team quality and diversity Belief that "you are only as good as your team" Typical Involvement: Board observation or participation Strategic advisory role Network-driven introductions Operational mentoring Fund History & Growth Founded : 2018 by Alison Rosenthal Fund II : $57.7M (raised April 2022) Fund III : Status not explicitly confirmed, but active deployment through 2025 Investment pace : Steady across 2018-2025 period AUM estimate : Likely $100M+ range based on $57.7M Fund II and ongoing deployment Notable Characteristics Diversity-focused : Over 85% of portfolio companies led by women or underrepresented minorities Founder-first : Core values around commitment, courage, and team quality Operational network : Unique access to operators from major tech companies Values-driven : Explicit commitment to creating value for all stakeholders Team-oriented : Belief in power of teamwork and diverse networks Accessible : Willing to work with founders beyond typical Silicon Valley circles Active angels : LPs include successful founders from Figma, Matterport, Wealthfront, etc. Summary Leadout Capital is a thoughtfully-run, founder-friendly early-stage fund with a unique philosophy around founder-market fit and diversity. Led by Alison Rosenthal (a veteran of Facebook and growth investing), the fund brings both capital and an unusually broad operating network to support founders. With $57.7M+ under management, an active 37-company portfolio, and a commitment to backing underrepresented founders, Leadout represents a new generation of VC that prioritizes founder empathy and team quality alongside financial returns. The cycling metaphor reflects their approach: position founders for success by leveraging the firm's network to accelerate growth.

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