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XFactor Ventures

New York, NY · Invests in US; UK; Europe · Website

Check size

$125K-$150K

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Pre-SeedSeedSeries AConsumer Apps & SocialE-commerce & MarketplacesFood & BeverageB2B SaaSDeveloper ToolsFintechEnterprise SoftwareDeveloper Tools & InfrastructureHealthcare & Digital HealthFintech & PaymentsEdTech

Thesis

Support ambitious founders with the 'X Factor' – the insight and drive to build billion-dollar companies. Particularly focused on female founders and mixed-gender teams who have been historically underrepresented in VC.

Likely not a fit for

Traditional startup archetypes, founders without founder experience on team (when possible), non-ambitious founders

How they invest

Lead or follow
Usually follows
Typical decision
~1 week
Warm intro
Not required
Involvement
Advisor
Fund status
Actively deploying
Decision process
Partnership vote

Partners & team

12 contacts on file

AO

Aihui Ong

Partner · Primary contact

AP

Aubrie Pagano

Partner

TS

Trina Spear

General Partner, Co-Founder & Co-CEO FIGS

HH

Heather Hasson

General Partner, Co-Founder & Co-CEO FIGS

NL

Nanxi Liu

General Partner, Co-Founder & CEO Blaze

AN

Amy Nelson

General Partner, Founder & CEO The Riveter

SK

Steph Korey Goodwin

General Partner, Co-founder Away

CC

Caroline Childers

General Partner, Co-Founder Chief

FC

Felicia Curcuru

General Partner, Co-Founder/CEO RealtyMogul

DM

Danielle Morrill

General Partner, Co-Founder & CEO Groupthink

JM

Joanna McFarland

General Partner, Co-Founder & CEO HopSkipDrive

CH

Chip Hazard

General Partner, Flybridge Capital Partners

Portfolio

ChiefConsumer Apps Social

Chief is a private network designed for ambitious women executives, providing them with the tools, community, and resources to enhance their leadership capabilities. The platform fosters connections among women leaders, offering exclusive access to Clubhouses, coaching, and training from top institutions like the Wharton School of Business.

FIGSEcommerce Marketplaces

FIGS offers high-quality medical uniforms and apparel, including scrubs, lab coats, and accessories designed for healthcare professionals.

Venus AerospaceAerospace Defense

Venus Aerospace is revolutionizing rocket engine propulsion with its innovative technologies, including the Venus Rotating Detonation Rocket Engine (RDRE) and the Venus Detonation Ramjet (VDR), designed for high efficiency and scalability in space and defense applications.

ShiruFood Beverage

Shiru is an innovative company that accelerates natural ingredient discovery through AI-powered technology, focusing on sustainable solutions for food, personal care, and health industries.

MixLabEcommerce Marketplaces

MixLab is a modern, full-service veterinary pharmacy specializing in compounded, commercial, and over-the-counter medications for animals, providing personalized care and fast delivery across the U.S.

Our Place
MaudeEcommerce Marketplaces

Maude.com is currently listed for sale, with options for secure payments and transaction support.

Begin HealthFood Beverage

Begin Health offers pediatrician-approved prebiotics and probiotics designed to support gut health in babies and children, focusing on addressing issues like constipation and promoting overall well-being.

The RiveterHr Tech Work

The Riveter is a community and resource platform designed to support women in their professional journeys, offering tools, insights, and networking opportunities to help them thrive in various careers.

HopSkipDriveLogistics Supply Chain

HopSkipDrive is a technology company that provides safe, supplemental student transportation through a marketplace connecting kids, older adults, or anyone needing extra support to highly vetted caregivers on wheels. They also offer RouteWise AI™, a student transportation intelligence platform.

RealtyMogulProptech Real Estate

RealtyMogul is an online real estate investment platform that provides individual investors access to institutional-quality commercial real estate opportunities, including REITs and 1031 Exchange properties.

The MuseHr Tech Work

The Muse is the go-to destination for the next-generation workforce to research companies and careers. Tens of millions of visitors each year trust our two platforms, The Muse and Fairygodboss, to help them win at work, from professional advancement and skills-building techniques to finding a new job.

Recent activity

XFactor Ventures in the news

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Research briefRead more
XFactor Ventures Research Document Investment Thesis XFactor Ventures is a specialized venture capital firm dedicated to identifying and supporting ambitious founders with the "X Factor" – the insight and drive to build billion-dollar companies. The fund specifically focuses on companies founded by women and mixed-gender founding teams, recognizing that this demographic has historically been underrepresented in venture capital despite strong performance metrics. XFactor operates on the belief that diverse founding teams bring unique perspectives and drive superior outcomes. Their network-driven approach leverages the collective experience of their investment partners, many of whom are successful founders themselves, to provide practical operational support beyond capital. Investment Philosophy & Approach XFactor Ventures operates as a high-conviction, partnership-driven fund. Rather than acting as a traditional hierarchical investment committee, the firm uses a collaborative model where investment decisions are made by individual general partners with input from the broader team. This streamlined decision-making process is intentionally designed to reduce friction for founders during fundraising. The fund is transparent about its decision process and makes it clear that after initial meetings and partner input, decisions can move quickly. XFactor emphasizes that founder experience and execution ability matter more than perfect market timing or pedigree, making them accessible to emerging founders who might struggle to get attention from larger, more traditional firms. Founder Preferences XFactor seeks ambitious founders with demonstrated hustle, resilience, and vision. The firm's investment thesis centers on founders with the "X Factor" – a combination of insight into market opportunities and the drive to build transformative companies. They explicitly welcome founders from diverse backgrounds and experiences. Their portfolio spans founders from corporate backgrounds (FIGS founders Trina Spear and Heather Hasson), entrepreneurs with track records (Chief's Caroline Childers), and technical founders. The firm is particularly interested in female founders and mixed-gender teams, and they've built their brand and operational network specifically around supporting this demographic. Stage Focus XFactor Ventures primarily invests in Pre-Seed and Seed stage companies. They explicitly state that they "typically don't lead" rounds but rather co-invest to help fill out fundraising rounds. This suggests they are comfortable being pre-Series A investors but may participate in larger rounds opportunistically. The fund's focus on early-stage reflects their expertise in company building and operational mentorship during the critical early years. Check Size XFactor makes standard $125,000-$150,000 investments per their publicly stated check size. This is consistent across recent sources and matches the pre-seed/seed market standard. While they don't lead large rounds, their check sizes suggest they maintain meaningful board or advisor relationship opportunities with portfolio companies. Sector & Model Preferences XFactor's portfolio is remarkably diverse, crossing multiple sectors and geographies: Sectors Represented in Portfolio: Digital Health / Healthcare Tech (Begin Health, Elektra Health, Morf Health, BrainCheck, VetMab, Kangaroo Health) Consumer & DTC Brands (Our Place, Maude, Ceremonia, Live Tinted, For Days, The Beans, Tiny Organics) EdTech (O.School, Law Champs) Enterprise SaaS / B2B Software (Chief, RoadSync, Park Place Payments, Clockwork, One Step Software) Food & AgTech (Foodology, Podfoods, Shiru, Starday Foods) Deep Tech & Hardware (Venus Aerospace, Aliro Quantum, Atomos Space) Fintech & Payments (Raise, Park Place Payments) Developer Tools & Infrastructure (Xata, NextMV, Dark, Dev) HR/Work Tech (The Riveter, HYR) Robotics & Automation (SnoutID for animal identification) PropTech & Real Estate (Our Place, Re:Store) Key Characteristics: The portfolio shows a genuine sector-agnostic approach with investments ranging from deeptech (quantum computing, aerospace) to consumer brands to enterprise software. There is no obvious concentration in a single vertical, which suggests the firm prioritizes founder quality and market opportunity over sector thesis. Recent Activity & Deal Flow According to PitchBook, XFactor's most recent investment was in October 2025 (Fleak AI, in Business/Productivity Software). Prior to that, they made investments in December 2024 (The Beans). The firm has made 53+ total investments and operates with steady deal flow. They are actively deploying capital as of late 2025. Notable Recent Exits & Portfolio Highlights: FIGS (IPO 2021) : Trina Spear and Heather Hasson are co-founders and co-CEOs. Their public market success is a major validation of XFactor's thesis and provides significant brand credibility. Shiru : AI-discovered food ingredients company founded by Jasmin Hume, PhD. Recently commercialized first two AI-discovered and designed food ingredients. Venus Aerospace : Successfully achieved ignition of its VDR2 Detonation Ramjet Engine, offering a single solution from Mach 0 to Mach 6. Chief : Private network for women leaders, co-founded by Caroline Childers and Lindsay Kaplan. Continues to grow and is highlighted on XFactor's website. MixLab : Pet health company founded by Stella Kim and Frederic Dijols at pre-seed stage. Team & Operational Expertise XFactor's team is composed entirely of experienced founders and operators who have collectively: Founded 28+ companies Raised over $550M in venture capital Hired thousands of employees Supported 100+ portfolio companies post-investment Geographic Focus XFactor operates primarily across the US with presence in New York (HQ), San Francisco, Los Angeles, Boston, Seattle, and select international cities including Berlin, London, and Mexico City. The geographic breadth reflects their founder-first approach. Network & Supporting Infrastructure A key differentiator for XFactor is their embedded network within Flybridge Capital Partners. Portfolio companies gain access to 100+ other women-led and mixed-gender portfolio companies, broader Flybridge community of hundreds of founders, builders, and mentors, and peer network for recruitment and operational problem-solving. Investment Process The firm's published investment process is streamlined: Get Connected → Initial Meeting → Deal Initiation → Commitment. The explicit statement that they "typically don't lead" sets founder expectations appropriately and positions them as thoughtful co-investors. Summary XFactor Ventures is a firmly established, actively deploying pre-seed/seed stage fund with a clear thesis around supporting ambitious female founders and mixed-gender teams. With a team composed entirely of successful founders and a track record of supporting 100+ companies, they have credibility and staying power. Their streamlined decision-making process, accessible check sizes, and embedded network within Flybridge make them an attractive option for early-stage founders. The portfolio diversity suggests they are thesis-flexible and founder-focused.

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