Amplifyher Ventures

Amplifyher Ventures Research Investment Thesis & Vision Amplifyher Ventures is a venture capital firm dedicated to investing in diverse leadership teams with a unique ability to create flywheel effects of growth in new markets. Founded in 2018 by Tricia Black, Facebook's 7th employee and first VP of Sales, the firm centers its mission on elevating women to C-suite positions and leadership roles. The firm does not view women as "underfunded" but rather as an "untapped" asset class with significant potential to outperform traditional all-male founding teams. The firm operates from a simple but powerful insight: only 15% of VC dollars go to gender-mixed teams, yet those teams outperform all-male founding teams by 63%. Women comprise only one in five C-Suite leaders and less than 5% of CEOs. Amplifyher believes there is a significant inflection point in venture capital for female empowerment, and the firm is positioned to capitalize on this opportunity by providing capital, operational guidance, and strategic connections to exceptional women entrepreneurs. Investment Focus Areas Amplifyher Ventures operates across three primary investment focus areas with sector-specific expertise: Commerce Focus on identifiable brands with data-driven market opportunities and competitive logistics advantages. The firm invests in direct-to-consumer (D2C) consumer brands, e-commerce platforms, beauty and personal care companies, sustainability-focused consumer goods, and fashion/apparel technology. Care Focus on tech-enabled innovations that yield greater efficiencies in consumer health, hospital infrastructure, and everyday living. The firm targets women's health tech, aging care technology, mental health platforms, healthcare infrastructure software, and consumer wellness innovations. Connectivity Focus on groundbreaking platforms and tools that enhance the expression, distribution, and monetization of information. The firm invests in creator platforms, educational technology, communication tools, content platforms, and information infrastructure. Stage Focus & Check Size Amplifyher Ventures is an opportunistic investor that does not lead rounds but rather participates selectively in pre-seed, seed, and Series A investments. Based on VC Sheet data, the typical check size is $100K-$300K, with the firm primarily focused on early-stage investments where operational expertise can add significant value. The firm has made 30+ investments and typically participates alongside other lead investors, leveraging the team's deep operational expertise to help founders scale. Recent investments include Teal (January 2025), FindMine (Series A, April 2024), and a diverse portfolio across their three focus areas. Team & Leadership Tricia Black is the founder and driving force behind Amplifyher Ventures. She previously served as Facebook's first VP of Sales and was the company's 7th employee, where she built Facebook's early sales team, cultivated initial advertising relationships, and helped brands navigate the shift to social media advertising. Before Facebook, she held executive sales and marketing roles at high-growth businesses including Collegiate Advantage, Student Advantage, and Y2M Youth Media & Marketing. Tricia has been investing in female founders for over 10 years. Meghan Cross leads investment strategy and operations at Amplifyher Ventures. She brings 14+ years of venture experience, having previously served as Managing Director at Red Bear Angels, where she led investments in 25+ companies including Lyft (NASDAQ: LYFT), Datalogue (acquired by Nike), Grokstyle (acquired by Meta), and Rosie (acquired by Instacart). Her angel investments include Maven Clinic, Ellevest, Urban Umbrella, and Privy (acquired by Attentive). Advisor Network Amplifyher Ventures benefits from an impressive advisor network including Rebecca Minkoff (Founder, Rebecca Minkoff brand), Heather Kerpen (CFO, Jet.com), Soledad O'Brien (Founder, Starfish Media), Howard Morgan (Founder, First Round Capital; Chairman, B Capital), Katie Rae (CEO, The Engine), Walt Mossberg (Founder, Recode; Former columnist, WSJ), Jahan Ali (Director, Weil Cornell BioVenture), and Dennis Crowley (Cofounder & Executive Chairman, Foursquare). Portfolio Overview Amplifyher maintains a diverse portfolio of 45+ portfolio companies across their three focus areas spanning commerce, care, and connectivity sectors. The portfolio includes Monica & Andy, Hill House Home, Crown Affair, Avec, Thousand Fell, Sienna Naturals, Live Tinted, EVRNU, Cortina, FindMine, Aavrani, Summersalt, Tailored Industry, Radswan, Copper Cow Coffee, The Archivist, Leal, Biotia, Myndyou, Oova, Base, Droplette, Core Care, Tembo Health, IntelliHealth, Veracity, Julie, Teal, Gameto, Creatively, Solstice, Expressable, Toucan, Motherly, Eva, Moonbeam, Peach, Real World, and Tough Day. Notable Exits & Outcomes The firm has demonstrated strong investment outcomes with exits including Solstice (acquired by myPower, affiliate of Mitsui & Co) and Toucan (acquired by Babbel), demonstrating the firm's ability to back companies to successful outcomes. Decision Process & Engagement Model Amplifyher Ventures operates with a partnership-focused decision process led by Tricia Black and Meghan Cross. The firm does not lead rounds but participates selectively alongside other institutional investors. The decision timeline is typically 2-4 weeks, and the firm provides advisory involvement rather than board seats. Warm introductions are not strictly required, though they significantly increase likelihood of engagement. Geographic Focus Headquarters: New York, New York. The firm primarily invests in the United States with a focus on major startup hubs including New York City and other emerging markets. The firm maintains US-focused investment criteria but shows selective openness to companies with strong founder teams and market fundamentals.