Willow Growth Partners

Gooder Foods is a company that focuses on creating nutritious and delicious food products, particularly known for their mac and cheese offerings that are packed with protein and nutrients.

Bubble is a visual no-code platform for building web and mobile apps without coding. It combines AI and visual tools to launch real apps.

Perelel is a vitamin company founded by OB/GYNs that offers doctor-made vitamins tailored for women at every stage of their hormonal lives, including preconception, pregnancy, postpartum, and menopause.

YSE Beauty offers skincare-meets-makeup products designed for busy women, focusing on clinically effective and easy-to-use solutions for glowing skin.

Dae is a clean haircare line infused with nourishing, desert-derived botanicals and dreamlike scents. The products are designed to be simple and effective, honoring daily self-care rituals.

Coterie specializes in premium baby products, including high-performing diapers and wipes that are dermatologist tested and hypoallergenic.

Manscaped is a leading men's lifestyle consumer brand specializing in below-the-waist grooming products. The company offers a range of precision-engineered grooming tools, unique formulations, and accessories designed to enhance men's self-care routines.

Kosas Cosmetics offers makeup products that are designed for skincare enthusiasts, emphasizing clean ingredients and comfortable wear.

Feals offers premium microdose THC, CBD, and CBN health supplements designed to help users unwind, reduce stress, relieve pain, and improve sleep quality. Their products are made from all-natural, organic ingredients and are third-party lab tested for purity and efficacy.

Jupiter offers a range of scalp care products designed to address various hair and scalp concerns, including dandruff and dry scalp.

Founded by Natalie Massenet and Nick Brown, the fund targets culture-defining digitally native consumer brands using a customer-wallet, consumer-journey lens, backing underrepresented founders and sustainable, Web3-enabled retail. Imaginary Ventures is co-founded by Net-a-Porter founder Natalie Massenet and veteran consumer VC Nick Brown, organizing investments around the 'customer wallet' and consumer journey rather than traditional category silos, with a portfolio deliberately over-indexed to culture-defining digitally native brands like Glossier, Skims, and Reformation. The fund explicitly structures investments to back underrepresented founders (with ~50% of Fund I founded by women) and focuses on circularity, sustainable consumption, and Web3 as the next frontier for consumer brands, positioning itself as one of the few consumer VCs operationalizing how brands will manifest in virtual and hybrid retail.

True Beauty Ventures is a beauty and wellness venture capital fund co-founded by a Latina former beauty operator and a long-time beauty private equity investor, creating an unusual 50/50 GP team that combines hands-on brand-building experience with decades of sector-focused institutional investing. The fund writes $1–5M equity checks into indie brands with ~$2M+ in revenue using a hybrid PE/VC model that applies private-equity-style deep diligence and concentrated bets while investing at early-stage VC check sizes, explicitly rejecting the "spray and pray" approach common in consumer VC.

Full-stack creative agency acting as lead creative partner for U.S. consumer brands, providing naming, packaging, advertising and go-to-market systems driven by a proprietary cultural-insights engine and product-culture fit frameworks. Invests in Pre-Seed, Seed, and Series A stage companies.

Invests exclusively in consumer brands improving health, sustainability, and inclusivity; offers access to strategic CPG partners (Unilever Ventures, Mars Companion Fund) and applies hedge-fund-like sourcing, unit-economics, and profitability discipline.

Focuses on dynamic teams with sound fundamentals building market-leading consumer brands.