True Beauty Ventures

BeautyStat is a skincare company founded by veteran cosmetic chemist Ron Robinson, specializing in innovative skincare products that utilize advanced technologies, particularly focusing on Vitamin C formulations.

Caliray is a company specializing in landscape photography, capturing stunning natural scenes and highlighting the beauty of nature.

Cay Skin is a skincare brand founded by model Winnie Harlow, focusing on clean, cruelty-free, and vegan products designed for diverse skin types. The brand emphasizes sun protection and skin nourishment, offering a range of products that are non-comedogenic and safe for sensitive skin.

A personal care brand that creates daily essentials designed for better living, focusing on clean, high-performing, and science-backed formulas with custom fine fragrances.

Feals offers premium microdose THC, CBD, and CBN health supplements designed to help users unwind, reduce stress, relieve pain, and improve sleep quality. Their products are made from all-natural, organic ingredients and are third-party lab tested for purity and efficacy.

Iris & Romeo offers a range of tinted skincare products, including brow mascara, lip balms, and SPF skincare, focusing on enhancing beauty while providing skincare benefits.

Natural Cruelty-Free Skincare For Sensitive Skin

Maude.com is currently listed for sale, with options for secure payments and transaction support.

Moon Juice offers adaptogenic beauty and wellbeing products, focusing on natural supplements that enhance health and beauty.

Sofie Pavitt Face offers a range of skincare products specifically designed for acne-prone skin, including cleansers, serums, and moisturizers.

Operator-led fund that leads first institutional rounds for $1–5M revenue brands at sub-$10M entry valuations, using CEO-level Operating Partners to drive profitability and realistic $300–700M exit paths.

Founded by Natalie Massenet and Nick Brown, the fund targets culture-defining digitally native consumer brands using a customer-wallet, consumer-journey lens, backing underrepresented founders and sustainable, Web3-enabled retail. Imaginary Ventures is co-founded by Net-a-Porter founder Natalie Massenet and veteran consumer VC Nick Brown, organizing investments around the 'customer wallet' and consumer journey rather than traditional category silos, with a portfolio deliberately over-indexed to culture-defining digitally native brands like Glossier, Skims, and Reformation. The fund explicitly structures investments to back underrepresented founders (with ~50% of Fund I founded by women) and focuses on circularity, sustainable consumption, and Web3 as the next frontier for consumer brands, positioning itself as one of the few consumer VCs operationalizing how brands will manifest in virtual and hybrid retail.

Invests exclusively in consumer brands improving health, sustainability, and inclusivity; offers access to strategic CPG partners (Unilever Ventures, Mars Companion Fund) and applies hedge-fund-like sourcing, unit-economics, and profitability discipline.