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Verity Venture Partners

San Francisco, CA · Invests in US · Website

Thesis

We invest in purpose-driven entrepreneurs building the next generation of consumer companies. We partner early, when companies are at $1-10M in sales, to deliver outsized impact across strategy, execution, talent, and capitalization. Founders are the heart and soul of great consumer companies, and alignment on values is critical to our partnerships.

Likely not a fit for

We avoid purely financial plays without values alignment, non-consumer founders, and misaligned partnerships. We do not invest in companies lacking authentic community connection or purpose.

How they invest

Lead or follow
Usually leads
Typical decision
~2 months
Warm intro
Preferred
Involvement
Takes a board seat
Fund status
Actively deploying
Decision process
Partnership vote

Partners & team

4 contacts on file

TB

Tina Bou-Saba

General PartnerCo-Founder and Managing Partner · Primary contact

+ Pitch
MD

Michael Dart

Platform & OpsOperating Partner

+ Pitch
JG

Jessica Goldin

Platform & OpsAdvisor

+ Pitch
BL

Brian Lichtenberger

Platform & OpsAdvisor

+ Pitch

Portfolio

ArraeFood Beverage

Arrae offers targeted natural supplements designed to address everyday health issues such as bloating, weight management, and stress, using clinically-backed ingredients.

AugustSecurity Cyber

Domain-specific AI for commercial banking. Deployed at a +$170B bank. Founded by ex-8200 operators who built military AI systems.

CadenceEcommerce Marketplaces

Cadence offers a modular and customizable system of magnetic travel containers designed for personal care and organization, made from recycled materials.

Catch CoEcommerce Marketplaces

Catch Co is a company focused on enhancing the fishing experience through innovative products and services.

VividlyEnterprise Software

Vividly is a Trade Promotion Management platform that utilizes AI to enhance trade planning, forecasting, and deduction management for Consumer Packaged Goods (CPG) brands.

DAEConsumer Apps Social

Dae is a clean haircare line infused with nourishing, desert-derived botanicals and dreamlike scents. The products are designed to be simple and effective, honoring daily self-care rituals.

NotoConsumer Apps Social

NOTO is a clean beauty brand offering multi-use, vegan, and gender-inclusive skincare and cosmetic products made from natural botanical ingredients. The brand emphasizes minimalism and practicality in beauty routines, catering to diverse identities and expressions.

VitureConsumer Apps Social

Viture specializes in next-generation XR glasses that provide immersive experiences for gaming, streaming, and productivity. Their products feature advanced display technology and customizable RGB lighting, catering to both casual users and power users.

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Research briefRead more
Verity Venture Partners Research Investment Thesis Verity Venture Partners is an early-stage, consumer-focused venture capital firm founded in 2021 by Tina Bou-Saba and Matt Levin, two highly experienced investors with deep expertise in the consumer products and retail sectors. The firm invests in purpose-driven entrepreneurs building the next generation of great consumer companies, including emer

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