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Muse Capital

Los Angeles, California · Invests in US · Website

Thesis

We invest in traditionally overlooked and untapped consumer technology opportunities across the future of how we care, play, and live. Demographic shifts (aging population, female wealth, cultural diversity) create massive new markets. We don't chase hype—we invest in what should exist.

Likely not a fit for

No pure infrastructure plays, no sectors without clear demographic tailwinds, no team-first investments without product clarity

How they invest

Lead or follow
Leads or follows
Typical decision
~2 weeks
Warm intro
Not required
Involvement
Takes a board seat
Fund status
Actively deploying
Decision process
Partnership vote

Partners & team

2 contacts on file

AG

Assia Grazioli-Venier

General PartnerCo-Founder & Managing Partner · Primary contact

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RS

Rachel Springate

General PartnerFounding Partner

+ Pitch

LinkedIn profile

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Portfolio

MidiHealthcare Digital

Midi provides insurance-covered care from women's health specialists, focusing on midlife hormonal changes and associated health needs.

CofertilityHealthcare Digital

Cofertility is a human-first fertility ecosystem rewriting the egg freezing and egg donation experience. Our Freeze platform enables women to freeze their eggs for free when they donate half of the eggs to a family that otherwise can’t conceive. For intended parents pursuing egg donation, our Family platform serves as a more transparent, ethical egg donor matching platform.

MahmeeHealthcare Digital

Mahmee provides wraparound pregnancy and postpartum care, uniting a team of doulas, nurses, lactation consultants, and mental health specialists to support families through every step of the maternal journey.

ConceivableHealthcare Digital

Conceivable Life Sciences is revolutionizing the IVF process through automation, utilizing AI, robotics, and machine vision to make IVF more accessible and affordable.

Future FamilyFintech Payments

Future Family provides fertility financing solutions, including IVF loans, egg freezing support, and personalized nurse guidance to help individuals and families navigate their fertility journeys.

Mavida HealthHealthcare Digital

Mavida Health offers specialized online therapy and medication management for women's mental health, focusing on various life stages including pregnancy, parenting, and menopause. The platform provides a supportive community and expert resources to empower women throughout their mental health journey.

FlickPlayMedia Entertainment

Flickplay transforms character IP into a universal layer for entertainment, allowing fans to engage with their favorite characters across digital and physical worlds through augmented reality and interactive experiences.

Wonder WorksGaming

Wonder Works Studio creates immersive and imaginative experiences on next-generation social gaming platforms like Roblox, focusing on roleplay games and leveraging influencer expertise for growth.

JustwomensportMedia Entertainment

Just Women's Sports is a media brand focused on women's sports, offering content like podcasts, newsletters, highlights, and long-form features, as well as merchandise.

Beekeeper's NaturalsFood Beverage

Beekeeper's Naturals offers a range of health products powered by bee-derived ingredients like propolis, royal jelly, and bee pollen, focusing on natural wellness solutions for immune support, gut health, and brain function.

Save Trees
FireflyMarketing Adtech

Firefly is a data-first ad network offering advanced tracking, measurement, and optimization in digital out-of-home advertising. Their dynamic and creative mobility advertising solutions deliver targeted messages at the right time, utilizing GPS-enabled digital tops on taxis and rideshare vehicles.

Recent activity

Muse Capital in the news

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Research briefRead more
Muse Capital Research Investment Thesis Muse Capital is an early-stage venture firm investing in traditionally overlooked and untapped consumer technology opportunities across three key sectors: the future of how we care , play , and live . Founded in 2016 by Assia Grazioli-Venier and Rachel Springate, the fund has established a distinctive thesis centered on backing bold founders building categor

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