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MS&AD Ventures

Menlo Park, CA · Invests in US; Europe; MENA; Asia; Global · Website

Check size

$500K-$5M

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Pre-SeedSeedSeries AB2B SaaSAI & Machine LearningData & AnalyticsCybersecurityFintechHealthcare & BiotechInsuranceFintech & PaymentsHealthcare & Digital HealthClimate & Clean EnergySecurity & CybersecurityLogistics & Supply ChainHR Tech & Future of Work

Thesis

MS&AD Ventures partners with visionary entrepreneurs to create innovative solutions across insurance, financial services, healthcare, and sustainability. Backed by the 5th largest global insurance conglomerate, they bring capital plus global distribution across 47 countries. They move fast (2-week decisions), focus on partnerships over ownership, and help companies scale internationally.

Likely not a fit for

Not focused on consumer social, gaming, pure enterprise SaaS without insurance/financial services angle, or late-stage growth equity. As a CVC, investments generally need strategic relevance to the broader MS&AD Group ecosystem.

How they invest

Lead or follow
Leads or follows
Typical decision
~2 weeks
Warm intro
Not required
Involvement
Advisor
Fund status
Actively deploying
Assets under mgmt
$400M
Decision process
Partnership vote

Partners & team

11 contacts on file

JS

Jon Soberg

CEO and Managing Partner · Primary contact

JT

Jack Toyama

President and Managing Partner, Director

CM

Chris Murphy

Investment Partner

MS

Marco Stutz

Investment Partner

MG

Moritz Gillmair

Investment Partner

LM

Luca Meguro

Senior Associate / Manager

HS

Hiro Sakai

Senior Associate / Manager

SR

Stephanie Ren

Senior Associate

LJ

Leon Jon

Associate

KS

Ken Sobajima

Venture Partner

HO

Hiroshi Otake

Venture Partner

Portfolio

AccelerantInsurance

The Accelerant Risk Exchange is reshaping specialty insurance with real-time data, smart underwriting, and capital that moves at your pace, aiming to create a fair, transparent, and efficient insurance system.

Agio Ratings
AHOY!Media Entertainment

AHOY! is a newsletter platform that delivers curated content directly to subscribers' inboxes, fostering a community of shared interests.

AkinovaFintech Payments

AkinovA is a regulated digital marketplace for the transfer and trading of insurance and reinsurance risks, including insurance-linked securities (ILS). The platform connects brokers, capacity providers, and data analytics service providers, facilitating efficient risk management and trading.

ANZENEnterprise Software

Anzen is an AI-powered platform designed to streamline insurance distribution by automating workflows, submissions, and quoting processes for insurance agencies.

ArmillaFood Beverage

Armilla is a company associated with beverage technology.

ArtificialFintech Payments

Artificial empowers brokers and carriers to transform their specialty placement and underwriting strategies with pioneering technology, enabling smarter decisions and cost reduction through automation.

Assured AlliesInsurance

Assured Allies partners with leading insurance companies to provide innovative long-term care insurance solutions that integrate health and wealth management, aiming to address the growing need for effective aging solutions.

Bee HeroAgetech Longevity

BeeHero is the world’s leading provider of pollination services, utilizing data science to track and monitor bee activity in crops, delivering quality data for quantifiable pollination.

binah.aiHealthcare Digital

Binah.ai is an AI-powered health data platform that uses video from smartphones and tablets for health checks. It offers software solutions for various industries, including healthcare and wellness.

Blueberry PediatricsHealthcare Digital

Blueberry Pediatrics is a digital healthcare company providing unlimited 24/7 virtual care from board-certified pediatricians through a flat-fee membership model. The service includes an at-home medical kit for diagnostics, allowing families to manage common childhood illnesses effectively from home.

BountiEdtech

Bounti is a mobile training and operations platform designed specifically for deskless workers, empowering frontline staff with tools for employee training, checklists, and communication all in one app. The platform aims to enhance the work lives of hourly workers, making it easier for them to perform their jobs effectively.

Recent activity

MS&AD Ventures in the news

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Research briefRead more
MS&AD Ventures Research Investment Thesis MS&AD Ventures is the corporate venture capital (CVC) arm of MS&AD Insurance Group Holdings, the 5th largest insurance conglomerate in the world (Fortune Global 500). Founded and headquartered on Sand Hill Road in Menlo Park, CA, the firm invests in early-stage startups that are innovating across insurance, financial services, healthcare, sustainability, and adjacent verticals. Their thesis centers on finding and backing visionary entrepreneurs building solutions that can drive transformation across the global insurance value chain and related industries. MS&AD Ventures emphasizes being a collaborative, founder-friendly partner. They pride themselves on moving quickly — most investment decisions are made within 2 weeks. They focus on building partnerships rather than maximizing ownership percentages, and leverage MS&AD Group's operations across 47 countries to help portfolio companies expand globally. Fund History and AUM MS&AD Ventures has grown significantly since inception, launching five funds with total assets under management of $400 million as of December 2024 (Fund V, a $100M vehicle). The fund has grown tenfold from its first fund, reflecting increasing commitment from the parent group to the venture strategy. The firm has received notable industry recognition including the GCV Powerlist Award 2023 and multiple Business Insider Seed 100 selections for Managing Partner Jon Soberg. Sector Focus The firm's investment areas are deeply tied to the insurance and financial services ecosystem, but extend well beyond traditional insurtech: Insurtech & Fintech (Primary): The largest portion of the portfolio is concentrated in insurance technology and fintech. This includes commercial insurance platforms (Vouch, Next Insurance, Thimble), claims technology (ClaimSetter), insurance infrastructure (Socotra), parametric insurance (FloodFlash, UNDERSTORY), embedded insurance, and specialty lines. On the fintech side, investments span payments, lending, and financial infrastructure. Digital Health: A significant vertical covering telehealth (Blueberry Pediatrics), mental health (Intellect, Reframe), health data infrastructure (Briya, Human API), elder care (Assured Allies), fertility (Future Family), and AI diagnostics (Neuralight, binah.ai, GenMD). AI & Analytics: Cross-cutting investments in AI companies that serve insurance, security, and enterprise use cases, including AI model risk management (VALIDMIND, Armilla), investigative intelligence (SkopeNow), drone analytics (Skycatch), and credit analytics (CredLinq). Sustainability & Climate: Climate risk intelligence (Jupiter Intelligence), agricultural technology (Bee Hero, InnerPlant), carbon management (Pledge), and clean energy insurance (Energetic Insurance, FutureProof Technologies). Future of Transportation: Autonomous vehicles (Voyage), urban air mobility (Volocopter), fleet management (Carro, Vizion), and logistics optimization (Leaf Logistics, TERMINAL). Infrastructure & Cybersecurity: Data privacy (Skyflow), cybersecurity risk management (SAFE Security, Centraleyes), and data infrastructure (Interchange). Future of Work: HR and benefits platforms (Coverflex, Multiplier, ZenAdmin, Project B). Stage Focus MS&AD Ventures primarily invests in early-stage companies, with a strong concentration at Seed and Series A. They also participate in Pre-Seed rounds and occasional later-stage follow-ons for existing portfolio companies. With 174 investments tracked by CB Insights, they are one of the most active CVC investors globally. Check Size Based on observed investments, typical check sizes range from $500K to $5M for initial investments, with follow-on capacity. Recent examples include participation in a $10.9M Series A (Sidekick, Feb 2026), $6M round (Agio Ratings, Sep 2025), and $5M Seed (Flai, Sep 2025). As a $400M AUM fund with 100+ active portfolio companies, they balance breadth of portfolio with meaningful initial positions. Recent Activity The firm is actively deploying from Fund V ($100M, launched December 2024): March 2026: Participated in Unreasonable Labs Series A February 2026: Participated in Sidekick $10.9M Series A September 2025: Participated in Flai $5M Seed September 2025: Participated in Agio Ratings $6M round July 2025: Accelerant exited (latest portfolio exit) The fund has achieved 22 portfolio exits including notable outcomes like Next Insurance, Hippo Insurance (IPO), Vdoo (acquired), Volocopter, and JFrog. Team Jon Soberg - CEO and Managing Partner. Named to Business Insider's Seed 100 list. Leads the firm's overall strategy and investment activity. Also a Venture Partner at CerraCap Ventures. Jack Toyama - President and Managing Partner, Director. Bridges the relationship between MS&AD Holdings in Japan and the Silicon Valley venture team. Chris Murphy - Investment Partner. Previously co-founded SaaStock and was an early Web Summit employee. Brings strong European tech ecosystem connections. Marco Stutz - Investment Partner. Focuses on European and global deal flow. Moritz Gillmair - Investment Partner. Part of the investment team covering global opportunities. The team also includes Senior Associates (Luca Meguro, Hiro Sakai, Stephanie Ren), an Associate (Leon Jon), Venture Partners focused on business development (Ken Sobajima, Hiroshi Otake), and a Japan HQ team that includes senior MS&AD Group executives. The breadth of the team reflects both the investment function and the strategic value-add through the parent company's global operations. Geographic Focus MS&AD Ventures invests globally, with portfolio companies across the US, Europe (UK, Germany, Portugal, Switzerland), Israel, Southeast Asia (Singapore), and other markets. MS&AD Group's operations in 47 countries provide portfolio companies with distribution and partnership opportunities worldwide. Decision Process The firm operates as a partnership with investment decisions typically made within 2 weeks, which is notably fast for a CVC. Despite being backed by a large corporate parent, they emphasize operating with the speed and flexibility of an independent fund. Founder Preferences MS&AD Ventures looks for: great teams (cited as the most important factor), companies going after big market opportunities, and founders with aligned values around partnership and collaboration. They value humility, hustle, teamwork, and transparency. They are less focused on ownership percentages than building genuine partnerships with founders and co-investors.

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