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Lucinda Capital

Brooklyn, NY · Invests in US · Website

Thesis

A pre-seed venture fund dedicated exclusively to CPG. We back the next generation of high-growth consumer brands — food & beverage, beauty, wellness, and pet — at the stage before anyone else is paying attention. All founders welcome.

Likely not a fit for

No investments outside CPG. No companies with <40% gross margins, valuations above $10M post-money at pre-seed, or brands lacking genuine product differentiation.

How they invest

Lead or follow
Usually follows
Warm intro
Not required
Involvement
Advisor
Fund status
Actively deploying
Decision process
Solo GP

Partners & team

1 contact on file

MA

Mayur Aras

General PartnerFounder & Managing Director · Primary contact

+ Pitch

Portfolio

Recent activity

Lucinda Capital in the news

Similar firms

Research briefRead more
Lucinda Capital Research Firm Overview Lucinda Capital is a pre-seed venture fund dedicated exclusively to consumer packaged goods (CPG). Founded in 2025 and headquartered in Brooklyn, NY, the firm fills a critical funding gap by writing small checks to emerging consumer brands before traditional venture capital pays attention. The fund is led by Mayur Aras, whose decade-plus of operating experien

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