Green Meadow Ventures

Green Meadow Ventures Research Investment Thesis Green Meadow Ventures is a multi-family office and venture capital firm co-founded by the Co-Founders and Co-CEOs of FabFitFun, Daniel Broukhim and Michael Broukhim. The firm invests in the next generation of tech-enabled consumer and enterprise businesses, with a philosophy rooted in early-stage backing and operational support grounded in their experience scaling FabFitFun from a bootstrapped subscription box business to a globally recognized lifestyle membership platform with hundreds of millions in annual revenue. The fund believes in backing exceptional founders early in their journey, combining capital with strategic operational guidance, business development support, and access to their network of successful entrepreneurs and operators. Investment Focus Green Meadow Ventures invests across two complementary sectors: Consumer: Tech-enabled consumer brands, subscription models, D2C platforms, lifestyle and wellness companies, and consumer software. Notable portfolio companies include MeUndies, Reformation, ChowNow, and Magic Spoon. Enterprise Software: B2B SaaS, developer tools and infrastructure, workflow automation, business intelligence, and vertical software solutions serving specific industries. The firm has also shown interest in emerging technology categories including AI applications, blockchain/crypto, and internet of things (IoT) platforms based on recent portfolio activity. Stage Focus Green Meadow Ventures is a true early-stage investor with primary focus on: Pre-Seed: $250K-$750K for exceptional founders with strong ideas Seed: $750K-$3M for teams with initial product validation and early customers Series A selective: Occasional follow-ons for strong portfolio companies The firm explicitly prefers investing at the earliest stages ("gets most excited at the first stages of company building") and loves backing teams early before institutional validation. Check Size Typical investment range: $250,000 - $3,000,000 Pre-seed: $250K-$750K Seed: $750K-$3M Average ticket: ~$1.5M based on portfolio diversity The firm sizes checks to maintain meaningful ownership while allowing founder-friendly economics. Lead Tendency Both lead and follow, but preference for leading. Based on portfolio composition and founder commentary, Green Meadow leads approximately 60% of investments and participates in quality syndications for remaining positions. The firm is comfortable co-leading rounds with other quality investors, particularly with other founder-operators like themselves. Recent Activity & Fund Status Fund Status: Actively Deploying Green Meadow has been a prolific early-stage investor with 60+ portfolio companies tracked across multiple funds. The firm maintains active portfolio support and board relationships with ongoing capital deployment. Portfolio Highlights The firm's portfolio demonstrates breadth across consumer and enterprise sectors: Consumer Notable Companies: Reformation (sustainable fashion) MeUndies (intimate apparel DTC) ChowNow (restaurant ordering platform) Magic Spoon (direct-to-consumer cereal brand) Cub Coats (children's clothing) Enterprise & Infrastructure: Stripe (payments infrastructure) SpaceX (deeptech) Ring (smart home devices) Carbon Health (healthcare tech) Prefect (data workflow automation) Particle.io (IoT platform) Artsy (art marketplace) Portfolio Statistics: 60+ portfolio companies Balanced split between consumer and B2B Multiple successful exits and unicorns Team & Decision Making Partners: Daniel Broukhim - Co-Founder and General Partner. Co-founded FabFitFun, scaled from subscription box to hundreds of millions in revenue. Early investor in Reformation, MeUndies, ChowNow. Education: BA Political Science (UC Berkeley), JD (UCLA Law School). Michael Broukhim - Co-Founder and General Partner. Co-founded FabFitFun. Previously co-founded Charlie (digital strategy agency). Invested early in Ring, Prefect, Turo, Carbon Health. 10+ years of tech investing. Education: BA Social Studies (Harvard), JD (Stanford Law School). Lily Sassoon - Co-Founder and Partner. Harvard College graduate with background in media (Time Inc.). Partner focus on consumer investments and deal flow. Aaron Isaac - Principal. Portfolio operations specialist who constructed monitoring infrastructure for 60+ company portfolio. Decision Making: Partnership structure with 3-4 partners who work collaboratively Investment decisions by consensus among core team Known for quick decision-making and efficient deal processes Portfolio support includes strategic business development and operational guidance Geographic Focus Primary: United States with strong presence in West Coast (Los Angeles headquarters) and selective national reach. Headquarters: West Hollywood, California Fund Structure Structure: Multi-family office with venture capital operations Capital: Multiple vehicles/funds with permanent capital component Duration: Long-term investor mentality enabling patient deployment across market cycles