FFundraiseJet
Formation logo

Formation

New York, NY · Invests in US · Website

Check size

🔒 $•• – $••
+ Save to my list
Pre-SeedSeedConsumer Apps & SocialE-commerce & MarketplacesB2B SaaSAI & Machine LearningFintechHealthcare & BiotechHealthcare & Digital HealthHR Tech & Future of WorkFintech & PaymentsEnterprise Software

Thesis

Formation invests at the 'Formation Stage' — before formal company creation, when founders are still discovering the idea and building conviction. They prioritize long-term relationships (10+ year journeys) over transactional investments, and reject the financialization of early-stage VC. First check in, not just another check in the round.

Likely not a fit for

Trend-chasing founders without earned domain insights; financialization-motivated founders; companies past early seed stage

How they invest

Lead or follow
Usually leads
Typical decision
~2 weeks
Warm intro
Not required
Involvement
Takes a board seat
Fund status
Actively deploying
Decision process
Partnership vote

Partners & team

3 contacts on file

JM

Joel Monegro

PartnerPartner · Primary contact

+ Pitch

j•••@fo•••.com

Sign up free to unlock contact →
SG

solly garber

General PartnerCo-Founder & General Partner

+ Pitch

s•••@fo•••.com

LinkedIn profile

Sign up free to unlock contact →
LM

Leeor Mushin

General PartnerCo-Founder & General Partner

+ Pitch

LinkedIn profile

Sign up free to unlock contact →

Portfolio

HeadwayEnterprise Software

Headway Technologies, Inc. has been at the forefront of innovation in the recording head industry for over 31 years. The company focuses on developing advanced solutions that enhance disk storage capacity while ensuring reliability and data integrity, catering to the growing demand for data storage.

KreaMedia Entertainment

Krea is an AI creative suite for generating, editing, and enhancing images, videos, and 3D assets. It offers free tools and enterprise solutions for organizations.

TrabaEnterprise Software

Traba is a staffing company founded in 2021 that connects businesses with reliable workers for industrial jobs. It uses technology to improve global supply chain efficiency.

NourishHealthcare Digital

Nourish helps you develop healthy habits that last through telehealth nutrition counseling, personalized care plans, and ongoing support from registered dietitians, all covered by insurance.

AssuredSecurity Cyber

Assured AB is a security consultancy specializing in technical cybersecurity services, including penetration tests, adversary simulations, vulnerability assessments, secure design, and training.

Airvet

Airvet is a leading pet telehealth company that provides comprehensive care for pet families through on-demand access to licensed veterinarians and pet care providers. Founded in 2018, Airvet aims to modernize the pet care experience by offering services such as telehealth consultations, pet insurance, and wellness plans, all designed to support pet parents and improve employee productivity.

Happy ReturnsLogistics Supply Chain

Happy Returns provides a network of Return Bars for easy returns of online purchases, allowing customers to return items in person at convenient locations.

BrightHireHr Tech Work

BrightHire is the first hiring excellence platform, transforming how the world's fastest-growing companies scale. Our powerful AI helps streamline the hiring process, making everything from job scoping to interviewing to onboarding faster, more equitable, and more human – ensuring a higher quality of hire and a better experience for the candidate.

RaedenEnterprise Software

RAEDEN delivers data center, power, and connectivity solutions for clients to rapidly deploy technology anywhere. The company evaluates thousands of real estate locations for modern technology infrastructure needs and maintains a portfolio of viable sites.

HeroEcommerce Marketplaces

The Hero Company is a digital marketing company focused on e-learning, supporting the creation of best-in-class products such as online courses, physical books, supplements, and newsletters. They produce captivating sales and marketing material and build digital communities for customer engagement.

Impart SecuritySecurity Cyber

Impart Security provides a Runtime Protection Platform that utilizes AI to enhance application security by detecting, validating, and blocking threats in real-time across web, API, and AI applications.

REEFMedia Entertainment

Reef is the first informative media platform designed to combat misinformation and harmful content. The platform uses unique organizational structures called 'Spheres' and an integrated machine learning model to prevent the dissemination of malicious content while providing informative content creators the spotlight. It aims to connect informative content with interested users and foster collaborative communities around intellectual disciplines.

Recent activity

Formation in the news

Similar firms

Transpose Platform$500K–$15M
TQ Ventures$500K–$3M
Underdog Labs$5K–$500K

Pre-seed, pre-product investors offering boutique accelerator-style support from two partners with a 25-year co-founding relationship and an Expedia exit, sourcing via trusted referrals and favoring belief-driven founders over traction.

Upfront Ventures$1M–$15M
Precursor Ventures$50K–$500K

Early-stage, pre-launch specialist systematically backing 30–40 first-time, unproven founders yearly as an institutional friends-and-family solo-GP, offering fast decisions and access for founders without elite networks.

Research briefRead more
Formation Research Investment Thesis Formation is an early-stage venture capital firm co-founded by Solly Garber and Leeor Mushin, headquartered in New York with presence in San Francisco and Miami. The firm's name reflects its core conviction: the "Formation Stage" is the most important and most overlooked moment in a startup's lifecycle — when a founder is still discovering the idea, building th…

Sign up free to read the full research brief →

Add Formation to your investor list

Sign up free to save investors, see partner contacts, and track your raise.

Sign up