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Alpaca VC

New York, New York · Invests in US; Global; North America · Website

Check size

$500K-$5M

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Pre-SeedSeedSeries ASeries BE-commerce & MarketplacesB2B SaaSAI & Machine LearningDeveloper ToolsReal Estate & ProptechClimate & EnergyReal Estate & PropTechLogistics & Supply ChainClimate & Clean EnergyEnterprise SoftwareManufacturing & Industrial

Thesis

We invest in technology companies that reshape foundational industries – real estate, commerce, manufacturing, energy, logistics, and agriculture. Founded by entrepreneurs for entrepreneurs, we bring operational guidance, strategic insights from proprietary Field Studies research, and downstream capital access. We believe the startup journey is better together, providing hands-on support to exceptional founders building enduring companies.

Likely not a fit for

We avoid consumer-only plays without structural advantages. Not interested in teams lacking operational discipline or founders unwilling to take guidance. We pass on shallow technologies, commodity businesses, and founders primarily motivated by quick exits.

How they invest

Lead or follow
Leads or follows
Typical decision
~2 weeks
Warm intro
Not required
Involvement
Advisor
Fund status
Actively deploying
Decision process
Partnership vote

Partners & team

7 contacts on file

RF

Ryan Freedman

General Partner · Primary contact

JJ

Josh Jagota

Principal

AP

Aubrie Pagano

General Partner

DG

David Goldberg

General Partner

DF

Daniel Fetner

General Partner

RU

Ray Updyke

Senior VP Operations & Finance

LS

Lorraine Sanders

Head of Content

Portfolio

CompassProptech Real Estate

Compass is building the first modern real estate platform, pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless.

CREXiProptech Real Estate

Crexi is a commercial real estate platform known for its advanced technology and data services, helping users close over $615 billion in transactions.

LatchBiotech Life Sciences

LatchBio partners with leading biotech solution providers building a new class of molecular measurement technologies, accelerating data analysis for R&D teams in the biotech sector.

PointFintech Payments

Point is transforming the lives of homeowners and home buyers by building a full-stack home equity platform that allows homeowners to unlock cash from their home equity through Home Equity Investments (HEI) and Home Equity Lines of Credit (HELOC).

PrevuEcommerce Marketplaces

Prevu is a real estate platform that offers cash back to home buyers, providing a more cost-effective alternative to traditional real estate brokers.

BonusProptech Real Estate

Bonus Homes offers homeowners a unique way to unlock their home equity while retaining the potential for future appreciation through their Home Appreciation Partnership (HAP) model. This allows homeowners to convert their homes into rental properties while still benefiting from the home's value growth.

HouseCanaryProptech Real Estate

A valuation-focused real estate brokerage, HouseCanary provides software and services to reshape the real estate marketplace. Financial institutions, investors, lenders, mortgage investors, and consumers turn to HouseCanary for industry-leading valuations, forecasts, and transaction-support tools.

TransfixLogistics Supply Chain

Transfix is a leading innovator in freight technology and a provider of next-generation logistics software solutions. Their platform transforms traditional freight operations through AI and automation, helping brokers and 3PLs optimize pricing and manage shipments efficiently.

Packdigital.ComEcommerce Marketplaces

Pack is a digital experience platform built for ecommerce teams that combines the flexibility of React with the ease-of-use of a theme, specifically designed for Shopify.

ToolbxEnterprise Software

Toolbx is a digital experience platform designed for independent building suppliers, enabling them to sell online, manage quotes, accept payments, and service their contractors—all in one platform.

ChicoryMarketing Adtech

Chicory is the leading contextual advertising platform for CPG and grocery, engaging consumers during food-related decision-making processes such as recipe lookup and meal planning.

ClassPassConsumer Apps Social

ClassPass is revolutionizing the fitness and wellness industry by bringing together the world’s best classes and experiences into one app. Our mission? To motivate people to live inspired lives every day by introducing and seamlessly connecting them to soul-nurturing experiences.

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Research briefRead more
Alpaca VC Research Alpaca VC is a founder-focused venture capital firm specializing in the intersection of the physical and digital worlds. Founded in 2012 by former entrepreneurs who deeply understand the startup journey, Alpaca backs technology companies that reshape foundational industries: real estate, commerce, manufacturing, energy, logistics, and agriculture. Investment Thesis & Vision Their core conviction is that founders are the best leaders, and they provide not just capital but operational guidance, strategic connections, and downstream capital access to help founders scale from 0 to 1 and beyond. The firm's thematic approach is research-driven through their proprietary Field Studies program, which systematically investigates industries to identify white space and emerging opportunities. Their investment philosophy centers on the principle that 'the startup journey is better together' – they view themselves as deep partners committed to long-term value creation rather than quick exits. Investment Focus & Sectors Alpaca VC maintains a broad mandate spanning multiple foundational industries including: Real Estate (PropTech): Construction technology, real estate marketplaces, smart access systems, commercial appraisals, property management, and home equity financing (Compass, Crexi, Latch, Point, Prevu, Bonus Homes, HouseCanary) Commerce Enablement: Supply chain optimization, e-commerce infrastructure, marketplace platforms, and consumer goods (Transfix, Pack, TOOLBX, Chicory) Logistics & Supply Chain: Freight matching, warehouse automation, and last-mile delivery (Fetch Package, Ocean Freight Exchange) Energy & Sustainability: Renewable infrastructure, EV charging, and carbon reduction (Public Grid, Xeal, Carbon Title, EV Realty) Consumer & Commerce: ClassPass, Monument, Minibar Delivery, Morty, Zopa, Zeel Advanced Manufacturing & Robotics: Diamond Age (robotics), Applied Atomics (SMRs), automation platforms Agriculture & Food: Brad's Plant Based, Imperfect Foods Web3 & Gaming: Sandbox, Gameflip, Venly, Animoca Brands Stage Focus & Check Size Early Stage (Primary): Pre-seed and seed-stage investments of $500K-$2M for startups with exceptional founder-market fit. Growth Stage (Secondary): Series B and beyond at $2M-$5M. Total fund commitments exceed $194M with Fund III ($78M) closed October 2023. Team & Leadership Ryan Freedman (GP): Co-founder of Alpaca VC, CEO of Corigin ($600M AUM real estate firm), pioneer of co-living space, co-founder of Coral Capital ($1.5B in small business financing). Aubrie Pagano (GP): Serial commerce operator, founder and sold Bow & Drape (acquired by Win Brands 2019, 350+ retail locations), angel investor at XFactor Ventures. David Goldberg (GP): Co-founder of Alpaca VC, former CEO of FreshNeck (subscription neckwear), former ADV prosecutor and investment banker. Daniel Fetner (GP): Two-time founder, co-founded Soil Connect (soil/aggregates marketplace), deep PropTech expertise, Real Estate Private Equity and Investment Banking background. Josh Jagota (Principal): MBA from Wharton, led team at The MBA Fund, first employee/Chief of Staff at Dwelling, previously at Betterment ($50B AUM). Ray Updyke (Senior VP Operations & Finance): Former CFO/CCO of Ampfield Management, Jefferies experience, CPA and CFA charterholder. Lorraine Sanders (Head of Content): Longtime journalist (15+ years startup coverage), podcast host (400K+ downloads), content creator for Kayak/Travelocity. Lead Tendency & Decision Process Alpaca VC both leads and follows rounds depending on stage. At early stage (Seed) they frequently lead, bringing operator expertise to structure rounds. Partnership-focused decision process: GPs make decisions based on founder quality, market timing, and operational fit. Recent Activity & Fund Status Fund III ($78M) actively deploying with recent investments: Ultimarii (Sep 2025), Applied Atomics (SMRs), Autopoiesis Sciences (AI superintelligence), Optiversal (AI retail), Transfix (logistics AI), OpenSpace (construction analytics). Notable exits: Compass (IPO candidate), LendingClub (scale), ClassPass (millions of members), Minibar (M&A), Wheels Up, Monument. Founder Preferences & Engagement Seek founders with: entrepreneurial DNA, operational excellence, market insight, coachability, long-term vision. Support includes strategic capital, downstream capital access, operational guidance, customer introductions, and OneHerd portfolio ecosystem access. Geographic Focus Headquarters: New York, New York. Primary markets: US (NYC, Silicon Valley, emerging hubs) with selective international focus. Strong investment across foundational industries globally.

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