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The New Normal Fund

San Francisco, California · Invests in US · Website

Thesis

Partner with B2B AI founders by functioning as fractional COO and go-to-market architect. Scale your AI startup by putting humans first. Combine AI capabilities with operational excellence and proven go-to-market strategy.

Likely not a fit for

No consumer apps, hardware, or pure infrastructure plays without GTM focus

How they invest

Lead or follow
Leads or follows
Typical decision
~1 week
Warm intro
Preferred
Involvement
Advisor
Fund status
Actively deploying
Decision process
Solo GP

Partners & team

1 contact on file

AP

ALLISON PICKENS

General PartnerFounder & General Partner · Primary contact

+ Pitch

a•••@ne•••.ventures

LinkedIn profile

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Portfolio

dbt LabsEnterprise Software

dbt Labs provides a unified platform for delivering trusted data, empowering teams to deliver reliable, governed data faster and at scale. Their new dbt Fusion engine enhances performance and developer experience.

Eppo
MuralFintech Payments

A modern platform and API for pay-ins, payouts, invoicing, virtual accounts, and compliance—powered by stablecoins and built for global businesses across the Americas.

RainforestEnterprise Software

Rainforest is an AI-powered, no-code testing platform designed to automate quality assurance processes for growing SaaS companies, enabling them to scale their QA efforts without sacrificing reliability.

GammaMedia Entertainment

Gamma is a modern media and technology enterprise founded by Larry Jackson and Ike Youssef, aimed at revolutionizing how artists create, distribute, and monetize their content and brands. The company focuses on the global expansion of artistry and culture, providing a holistic approach to the creative and economic growth of artists and innovators across music, visual media, and technology.

TennrHealthcare Digital

Tennr streamlines the pre-visit process in healthcare, ensuring payor-ready documentation, boosting conversions, and cutting denials through automation and advanced AI.

ModalEnterprise Software

Modal provides high-performance AI infrastructure designed for developers, enabling them to run inference, training, and batch processing with low latency and instant autoscaling.

EvenupLegal Regtech

EvenUp is the leading AI platform for personal injury law. Trusted by 2,000+ firms, EvenUp helps legal teams run casework like clockwork—drafting documents, automating workflows, and maximizing the outcome of every case from intake to resolution.

NormEnterprise Software

Norm Ai pioneers Legal & Compliance AI, enabling sophisticated institutions to leverage AI for compliance and legal processes, reducing risk and accelerating results.

HightouchEnterprise Software

Hightouch is a Customer Data Platform (CDP) that enables marketers to sync data from their data warehouse to various marketing tools, facilitating real-time personalization and audience segmentation.

ScribeEnterprise Software

Scribe helps you automatically capture and share the best ways of working, enabling teams to document processes and train teammates efficiently.

LumosEcommerce Marketplaces

Lumos focuses on aftermarket solutions.

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Research briefRead more
The New Normal Fund / Allison Pickens Ventures Research Investment Thesis The New Normal Fund (now operating as Allison Pickens Ventures) is a solo-GP venture capital fund run by Allison Pickens, the former COO of Gainsight, that partners with B2B AI founders by functioning as a fractional COO and go-to-market architect rather than a traditional finance-first investor. Pickens leverages her experi

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