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Sweet Capital

London, UK · Invests in US; UK; Europe · Website

Thesis

Early-stage consumer technology — mobile, social, marketplaces, media, consumer health, and consumer fintech. Built by King.com founders to back ambitious consumer-native teams with engagement DNA.

Likely not a fit for

No B2B / enterprise software, no hardware, no crypto.

How they invest

Lead or follow
Leads or follows
Typical decision
~1 month
Warm intro
Not required
Involvement
Advisor
Fund status
Actively deploying
Decision process
Partnership vote

Partners & team

7 contacts on file

CD

Christian Dorffer

General PartnerGeneral Partner · Primary contact

+ Pitch
PL

Pippa Lamb

PartnerPartner

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TH

Thomas Hartwig

General PartnerCo-founder & Partner

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RZ

Riccardo Zacconi

General PartnerCo-founder

+ Pitch
SK

Sebastian Knutsson

General PartnerCo-founder

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PS

Patrik Stymne

General PartnerCo-founder

+ Pitch
LM

Lars Markgren

General PartnerCo-founder

+ Pitch

Portfolio

JüstoEcommerce Marketplaces

El primer supermercado sin tiendas físicas de México, ofreciendo una amplia variedad de productos alimenticios y de consumo diario a través de su plataforma en línea.

HighriseGaming

Highrise is the best mobile virtual world app for meeting real friends, expressing your style, and building your own digital universe - all from your phone.

Peanut AppConsumer Apps Social

Peanut is a social networking app designed to connect women through shared experiences, particularly around motherhood and parenting. It provides a platform for women to find friends, share support, and engage in discussions relevant to their lives.

MosFintech Payments

Mos is a financial technology platform that helps students find scholarships, negotiate tuition prices, and access financial aid resources through personalized advisors.

WellthyHealthcare Digital

Wellthy is changing the way families experience care by providing dedicated support through a Care Concierge service and flexible Backup Care, helping families navigate various care needs throughout life.

PachamaClimate Clean Energy

Pachama leverages science and technology to provide integrated carbon management solutions, focusing on carbon reduction and removal through high-quality carbon credits and advisory services.

BerealConsumer Apps Social

BeReal is a social media app designed to meet changing preferences around social media use by showcasing life without filters. Each day, users are prompted to post a photo within a randomized 2 minute window, encouraging them to allow their friends an unfiltered glimpse at their daily lives.

ClubhouseEnterprise Software

Shortcut (formerly Clubhouse) is a fast and powerful project management tool designed for software teams, featuring AI collaboration and various project management functionalities.

Immersive GameboxGaming

Immersive Gamebox is Bringing people together through shared play. Our Gameboxes combine projection mapping, touch screens, motion tracking, and surround sound technologies to create an entirely new form of digital entertainment. Teams of 2-6 play games lasting 30-60 minutes, and have to work together to get the highest score they can! Whether it's for family activities, date nights, fun with friends, or corporate events, Immersive Gamebox is the must-do activity.

The ExpertEcommerce Marketplaces

Design you can trust. Video consultations with the world’s top designers & Expert-curated home shopping marketplace.

Wave Sports + Entertainment
WevatFintech Payments

Wevat is a digital VAT refund provider that simplifies tax-free shopping for international travelers in France, allowing them to claim VAT refunds on both online and offline purchases through a user-friendly app.

Recent activity

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Research briefRead more
Sweet Capital Research Overview Sweet Capital is a private venture fund founded in 2015 by the six co-founders of King Digital Entertainment (King.com) — Riccardo Zacconi, Sebastian Knutsson, Thomas Hartwig, Patrik Stymne, Lars Markgren, and Christian Dorffer — following King's $•• acquisition by Activision Blizzard. The firm positions itself as "supporting the world's most ambitious early-stage

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