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STRUC Ventures

Los Angeles, CA · Invests in US; Global; Europe · Website

Thesis

The next generation of consumer brands won't scale through paid acquisition — they'll scale through culture, community, and creators. STRUC Ventures backs founders achieving 'Behavior Market Fit [BMF]™': habitual user behavior driven by community and culture rather than paid media.

Likely not a fit for

No companies reliant on paid acquisition as primary growth driver; no B2B or enterprise software; no deep tech or hardware

How they invest

Typical decision
~1 month
Warm intro
Not required
Involvement
Advisor
Fund status
Actively deploying
Assets under mgmt
$5M
Decision process
Solo GP

Partners & team

4 contacts on file

ST

Susie Trujillo

General PartnerFounder & General Partner · Primary contact

+ Pitch
YP

Yohan Piragua

Team Member

+ Pitch
BS

Brandon Simmons

Team Member

+ Pitch
NM

Nilah Mataafa

Team Member

+ Pitch

Portfolio

STRUC Ventures in the news

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Research briefRead more
STRUC Ventures Research Investment Thesis STRUC Ventures is a $•• pre-seed venture fund backing the next generation of consumer brands. The fund's core thesis is that the most defensible consumer brands of the future will not scale through paid acquisition — instead, they will grow through culture, community, and creators. STRUC Ventures looks for founders who achieve what the firm calls "Behavior

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