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Slauson & Co

Los Angeles, CA · Invests in US · Website

Pre-SeedSeedConsumer Apps & SocialB2B SaaSFintechClimate & EnergyEnterprise SoftwareClimate & Clean EnergyFintech & Payments

Thesis

Talent is evenly distributed, but opportunity is not. We invest in early-stage companies led by founders whose lived experiences are their competitive advantage. We believe the best products are aligned with the values of the communities they serve.

Likely not a fit for

Not interested in ventures led by founders without authentic connection to their target communities, late-stage companies (Series B+), hardware-only plays, non-US companies, or ventures misaligned with diversity/inclusion mission.

How they invest

Lead or follow
Usually leads
Typical decision
~2 weeks
Warm intro
Preferred
Involvement
Takes a board seat
Fund status
Actively deploying
Assets under mgmt
$175M
Decision process
Partnership vote

Partners & team

7 contacts on file

AC

Austin Clements

General PartnerManaging Partner · Primary contact

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a•••@sl•••.co

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WM

Waverly Middleton

AssociateSenior Associate

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w•••@sl•••.co

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AR

Ajay Relan

General PartnerManaging Partner

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BC

Brittany Crockett

Platform & OpsHead of Platform

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JS

Jesús Salas

PrincipalPrincipal

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MR

Miki Reynolds

Head of Programs

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SH

Sofia Haq

Senior Program Manager

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Portfolio

FinliFintech Payments

Finli provides integrated receivables and digital services tailored for small and medium-sized businesses (SMBs), offering solutions like digital invoicing, payment management, and fraud prevention tools.

Penelope
TumoniFintech Payments

Tumoni is a digital financial technology platform designed to make everyday financial services simpler and more accessible for people in the United States and their families abroad. It focuses on accelerating financial inclusion and providing faster, more affordable ways to send money from the U.S. to Central America.

LiquiDonateEnterprise Software

LiquiDonate is the first and only software solution that seamlessly matches and moves inventory to nonprofits, schools, and other upcycling innovators, advancing a circular economy.

Pressed RootsConsumer Apps Social

Dallas' #1 luxury, express, salon experience for women with highly-textured hair. Pressed Roots focuses on providing a specialized blowout service for various hair textures, ensuring a fast and healthy styling experience.

Sienna NaturalsEcommerce Marketplaces

Sienna Naturals offers clean textured hair and scalp care products, focusing on natural ingredients and dermatologist-tested formulations.

The Folklore GroupEcommerce Marketplaces

The Folklore is an all-in-one global platform helping brands sell everywhere, market smarter, and save time and money. It simplifies how brands sell and market globally with AI-powered tools that boost visibility, cut costs, and save time.

A-Frame BrandsConsumer Apps Social

A-Frame Brands blends strategy, design, and performance marketing to create a portfolio of standalone brands and private label product lines focused on beauty, personal care, home care, pet care, and fragrance.

Misha's
SimpleCarEcommerce Marketplaces

SimpleCar offered a vehicle subscription service with transparent terms, including a fixed monthly price that covered insurance, maintenance, and roadside assistance, aimed at providing a hassle-free alternative to traditional car ownership.

SlateManufacturing Industrial

Slate Auto offers customizable electric vehicles designed for personalization, allowing users to adapt their vehicles to their changing needs with a focus on DIY customization.

PradoHealthcare Digital

Prado turns food into healthcare—healthcare providers prescribe weekly meal plans, patients pay with HSA/FSA dollars, and operators grow lifetime value and margins through one seamless platform.

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Research briefRead more
Slauson & Co Research Document Investment Thesis Slauson & Co is rooted in the belief that talent is evenly distributed, but opportunity is not . Founded in 2020 by Austin Clements and Ajay Relan, the firm invests in early-stage technology companies led by founders whose lived experiences are their competitive advantage. The firm's core philosophy is that the best products are those aligned with t

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