Rally Ventures

Braze is a customer engagement platform that helps businesses deliver personalized messaging and experiences across various channels, utilizing AI and data orchestration.

Arctic Wolf provides managed detection and response services, leveraging AI and security operations expertise to protect organizations from cyber threats.

Bugcrowd is a crowdsourced cybersecurity platform that connects businesses with ethical hackers to identify and fix vulnerabilities in their systems, enhancing security and compliance.

Harness provides AI-powered solutions for DevOps, testing, application security, and cost optimization, aimed at accelerating innovation and ensuring software resilience.

JustiFi is an embedded fintech platform designed for vertical SaaS platforms and franchise networks, providing a complete white-labeled fintech ecosystem including payments, BNPL, insurance, and lending through a single integration.

Vertical Insure provides tailored embedded insurance solutions for various industries, allowing platforms to integrate insurance seamlessly into their transactions.

Yardstik provides comprehensive background screening solutions, including criminal background checks, drug screening, and employment verification, leveraging advanced technology and analytics.

401GO provides fast and affordable 401(k) plans optimized for small to medium-sized businesses, utilizing modern technology to streamline setup and management processes.

Order Desk is a platform that automates order management for businesses, allowing them to streamline their operations by integrating with various sales channels and vendors. It provides tools for managing orders, customizing workflows, and reducing manual tasks.

Oxide Computer builds a rack-scale system that allows businesses to own and operate their own cloud infrastructure, designed for on-premises computing with elastic resources and full-stack programmability.

Total Expert is a purpose-built customer engagement platform that helps modern financial institutions engage and guide consumers through their biggest financial milestones, uniting data, marketing, sales, and compliance solutions.

Seed-stage, operator-first firm offering deeply embedded weekly working sessions and hands-on hiring, pricing and go-to-market support, backing non-central casting B2B founders using data/AI in fintech, vertical SaaS, healthcare.

Seed-stage investor leveraging Aileen Lee's data-driven, category-shaping framework and a Mustang Fund structure that enables concentrated follow-on support for breakout companies. Cowboy Ventures is led by Aileen Lee, who coined the term 'unicorn' and created the analytical framework that defines billion-dollar startups, giving the firm a uniquely data-driven perspective on market dynamics and category-shaping outcomes. The firm backs founders re-imagining life and work through technology, with a distinct 'Mustang Fund' structure that allows them to double down on breakout companies while keeping their primary fund focused purely on seed investments.