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Propel VC

San Francisco, CA · Invests in US; LATAM; Global · Website

Check size

$500K-$5M

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Pre-SeedSeedSeries AB2B SaaSAI & Machine LearningDeveloper ToolsFintechCrypto & Web3Fintech & PaymentsEnterprise SoftwareDeveloper Tools & Infrastructure

Thesis

Capital for the new economy. Technologies that democratize financial services, create new financial primitives, and enable global commerce at scale are reshaping how money flows.

Likely not a fit for

Traditional financial services models without technology innovation, non-global businesses, non-technical founders in fintech

How they invest

Lead or follow
Usually leads
Typical decision
~2 weeks
Warm intro
Not required
Involvement
Takes a board seat
Fund status
Actively deploying
Assets under mgmt
$436M
Decision process
Partnership vote

Partners & team

4 contacts on file

JR

Jay Reinemann

General Partner · Primary contact

DM

David Mort

General Partner

BN

Braeden Norris

Investor

HB

Hunter Brasfield

Director of Finance

Portfolio

BraveEnterprise Software

Brave is a privacy-focused web browser launched in 2016, known for blocking ads and trackers by default. It also launched Brave Leo, a privacy-preserving large-language model for AI features in the browser.

Coinbase

Coinbase is a leading cryptocurrency exchange platform that allows users to buy, sell, and trade a variety of cryptocurrencies including Bitcoin and Ethereum. It also offers services for businesses and institutions, providing tools for crypto trading, payments, and asset management.

DocuSignEnterprise Software

DocuSign is the market leader in electronic signature and intelligent agreement management, offering a range of products to automate and streamline the agreement process.

SumUpFintech Payments

SumUp is a leading global financial technology company that provides payment solutions and tools for small businesses, enabling them to accept payments and manage their operations effectively.

GrowwFintech Payments

Groww is an online platform for Demat, trading, and direct mutual fund investment in India, offering services like stock trading, mutual funds, and futures & options.

Guideline

Guideline offers an integrated platform for affordable 401(k) plans tailored for companies and self-employed individuals. By partnering with Gusto, they provide a seamless experience that combines payroll and retirement benefits, ensuring automated compliance and stress-free administration.

NewfrontInsurance

Newfront is a modern insurance brokerage that leverages technology and data to enhance customer experiences, providing risk control, risk analytics, and benchmarking claims advocacy.

HeliusDeveloper Tools Infra

Helius is Solana's leading RPC and API platform, providing reliable and low latency RPCs, transaction landing services, and data streaming tools for developers and teams in the Solana ecosystem.

FintocFintech Payments

Fintoc is a payment operating system designed to optimize online payments and recurring billing for businesses in Latin America, offering a seamless user experience and advanced automation features.

CavelaEcommerce Marketplaces

Cavela is a global product sourcing platform that automates the sourcing process, making it as easy as launching an online store. The company focuses on reducing costs, minimizing tariffs, and improving product quality by connecting e-commerce brands with premium factories worldwide.

OpineEnterprise Software

Opine is an AI-powered presales and post-sales automation platform designed to streamline complex B2B sales processes, providing workflow automations and integrations with existing CRM systems.

NeonMedia Entertainment

Neon is a film production and distribution company founded in 2017, known for distributing independent films and winning multiple awards, including two Best Picture Oscars.

Recent activity

Propel VC in the news

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Research briefRead more
Propel Venture Partners Research Investment Thesis Propel Venture Partners is a globally-focused early-stage venture fund investing at the intersection of technology, money, and the emerging digital economy. Founded in 2016, Propel backs bold entrepreneurs building transformative solutions across fintech, payments, AI, crypto, enterprise software, and international expansion. The firm believes that the next wave of economic growth will be driven by technologies that democratize financial services, create new financial primitives, and enable global commerce at scale. Propel's tagline "Capital for the new economy" encapsulates their view that their portfolio companies are not just building businesses—they are reshaping how money flows, how financial services are accessed, and how global financial infrastructure works. Their founding partners bring deep experience in financial services, venture investing, and international markets. Stage and Check Size Propel invests from pre-seed to product-market fit, with primary focus on: Pre-seed: $500K-$2M for exceptional founding teams with clear market problems Seed: $1M-$5M for companies with product-market validation and initial traction Occasional Series A: Follow-on investments in existing portfolio companies Typical check size range: $500K-$5M, with flexibility based on team quality and market opportunity. Lead Tendency Propel both leads and follows depending on the opportunity. Based on portfolio analysis and press mentions: Leads pre-seed and seed rounds in their core markets (fintech, enterprise software, AI) Co-leads Series A with other quality investors Participates in later rounds for portfolio follow-ons Overall lead tendency: Leads to Co-leads, with high conviction in early-stage companies Fund Status In July 2025, Propel closed Fund V at $100 million, bringing total capital under management to over $436 million across five funds. Fund V is actively deploying: Five investments announced as of Q4 2025 Recent investment in Opine (Seed) as of December 2025 Cavela ($2M Seed), Fintoc ($7M Series A), Helius ($9.5M Series A) announced in 2025 Pattern shows 3-4 month deployment cadence Fund status: Actively deploying, with strong momentum Recent Activity Recent Investments (2025-2026): December 2025: Opine (Seed round) November 2025: Portfolio updates and momentum announcements October 2025: Continued deployment September 2025: Active investment activity August 2025: Continued deployment Q2 2025: Fund V close announcement Notable Recent Portfolio Announcements: Cavela: $2M Seed (AI manufacturing) Fintoc: $7M Series A (A2A payments for Latin America) Helius: $9.5M Series A (Solana developer experience) Opine: $2M Seed (Software PoC automation) Geographic Focus Primary markets: United States: SF Bay Area, New York, other tech hubs Latin America: Mexico, Chile, Brazil (strong focus evident in portfolio: Neon, Lemon Cash, Fintoc, Truora, Kamino, Azos, Noh) Europe: Selective investments Asia: Limited but strategic (e.g., Groww in India) Web3/Crypto: Global (1confirmation, Civic, Helius, Affine) The strong Latin American presence is notable—10+ portfolio companies have operations or focus in LatAm, suggesting Propel has particular conviction in emerging market fintech and payments. Sector Focus Propel's portfolio spans multiple sectors but clusters around fintech & payments (largest), crypto & web3, enterprise software, AI/emerging tech, insurance & benefits, consumer fintech, and supporting infrastructure services. Team General Partners: Jay Reinemann: General Partner, 20+ years early-stage investing, previous Visa and BBVA experience, Wisconsin native based in Bay Area David Mort: General Partner, 10+ years VC investing, previous SVB and BBVA experience, Wisconsin native based in Marin/SF Investment Team: Braeden Norris: Investor Hunter Brasfield: Director of Finance, CPA Team observations: Both GPs are co-founders from Wisconsin with deep roots in financial services. Small, tight team (4 known members) allows for high-touch partnership model. GPs are hands-on and accessible. Decision Process Based on size, stage, and team structure: Decision model: Partnership-based (both GPs must align on significant bets) Investment committee: Informal partnership structure, likely quick decision-making Timeline: Likely 2-4 weeks for lead decisions given small partnership model Engagement level: High-touch partnership; GPs actively involved post-investment Founder Preferences Propel backs founders building in the "new economy"—technology entrepreneurs solving real financial services problems with global ambitions. Preferences evident from portfolio: Technical founders with deep domain expertise in fintech/payments Serial entrepreneurs or founders with startup experience Global vision with ability to operate internationally Problem-solvers tackling real inefficiencies in financial services Capital-efficient approaches Willingness to pivot/iterate based on market feedback Portfolio Highlights Notable active companies: Brave Browser (billions of page loads), Coinbase (public company), Groww (India's leading investment platform), Helius (Solana ecosystem leader), Newfront (insurance platform), Guideline (retirement benefits platform). Completions include DocuSign (major exit), BuildKite (Atlassian acquisition). Summary Propel Venture Partners is a disciplined, globally-focused early-stage VC fund with deep expertise in fintech, payments, crypto, and AI. Founded in 2016 and now managing $436M+ across five funds, Propel represents the evolution of founders (from Wisconsin-based financial services professionals) into sophisticated venture investors. Their $100M Fund V (closed July 2025) is actively deploying, with recent investments signaling continued strength in their core thesis: technologies transforming financial services globally.

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