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Peterson Ventures

Salt Lake City, Utah · Invests in US · Website

Pre-SeedSeedE-commerce & MarketplacesB2B SaaSHealthcare & BiotechEnterprise SoftwareHealthcare & Digital Health

Thesis

People make all the difference. We invest in great people building great businesses. Partnership-driven investments where we serve as true partners for the long term, not just financial backers. Our core belief is in 'paying it forward' - building lasting relationships with entrepreneurs.

Likely not a fit for

Not focused on: late-stage companies, pure hardware plays, speculative investments, non-founder-led teams

How they invest

Lead or follow
Usually leads
Typical decision
~2 weeks
Warm intro
Not required
Involvement
Takes a board seat
Fund status
Actively deploying
Decision process
Partnership vote

Partners & team

6 contacts on file

IS

Ilana Stern

PartnerPartner · Primary contact

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i•••@pe•••.com

LinkedIn profile

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GM

Gabe Morris

AssociateAssociate

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g•••@pe•••.com

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BC

Ben Capell

PartnerManaging Director

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b•••@pe•••.com

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TJ

Taylor Jones

PartnerPartner

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t•••@pe•••.com

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CC

Carolyn Carpeneti

Platform & OpsTalent Partner

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c•••@pe•••.com

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BB

Blake Barney

AssociateAssociate

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b•••@pe•••.com

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Portfolio

AllbirdsMarketing Adtech

Allbirds, Inc. is a global lifestyle brand that specializes in creating comfortable and sustainable footwear and apparel using naturally derived materials. The company focuses on innovation in product design to promote environmentally friendly practices in the fashion industry.

Ethos LifeInsurance

Ethos Life offers affordable online life insurance with instant quotes, providing various types of life insurance policies without the need for medical exams. They also offer estate planning services, including free wills and trusts.

Nomi HealthHealthcare Digital

Nomi Health is a healthcare company focused on rebuilding the healthcare system to be simple, direct, and accessible for everyone. They offer solutions that include analytics, financial services, and direct contracts powered by modern infrastructure.

LucidchartEnterprise Software

Lucidchart is a diagramming application that leverages AI and data to create intelligent diagrams, enabling users to visualize systems and processes effectively.

HireVueHr Tech Work

HireVue’s AI-powered platform pinpoints and validates the skills that drive job success, simplifying hiring and reducing bias through virtual job tryouts and assessments.

RebuyEcommerce Marketplaces

Rebuy enables people to buy and sell inexpensive, high-quality second-hand electronics and media, promoting a circular economy.

SchoolAIEdtech

SchoolAI is an innovative platform that empowers educators with AI tools designed to enhance the learning experience for students. It provides personalized AI tutoring, lesson planning assistance, and real-time insights into student progress, all while ensuring safety and compliance with educational standards.

Mob.lyEnterprise Software

Mobly provides an event marketing platform for Go-to-Market teams, optimizing in-person engagements. Its core product automates intelligent lead capture and enrichment, replacing traditional badge scanners. The platform uses AI recognition to transform physical inputs into structured lead data.

CascaFintech Payments

Casca is an AI-native lending platform that automates the business loan origination process, enabling financial institutions to process loans up to 10 times faster than competitors. Founded by banking IT experts and AI researchers from Stanford University, Casca aims to redefine business lending through innovative technology and responsible AI.

Two Boxes Reverse logistics platformEcommerce Marketplaces

Two Boxes is a reverse logistics platform designed to assist e-commerce brands and third-party logistics providers (3PLs) in efficiently processing returns. By integrating with major platforms like Shopify, it streamlines the returns process, enhancing customer satisfaction and operational efficiency.

Charlie Finance
CambioProptech Real Estate

AI powered commercial real estate operations for asset managers, providing end-to-end retrofitting, compliance, and reporting across global portfolios.

Recent activity

Peterson Ventures in the news

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Research briefRead more
Peterson Ventures Research Investment Thesis Peterson Ventures is a pre-seed and seed-stage venture capital firm focused on backing exceptional entrepreneurs building enduring enterprises. Founded with the philosophy that "people make all the difference," Peterson Ventures invests in great people with great ideas. The firm believes in partnership-driven investments where they serve as true partner

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