Passion Capital
London, UK · Invests in UK; Europe · Website
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🔒 $•• – $••Thesis
Passion Capital backs outstanding European founders building in AI, FinTech, and Enterprise Risk, investing at the pre-seed and seed stage—often before revenue or product exist. Europe's first operator-led VC fund, pioneering Plain English term sheets. Writes initial cheques of £400K–£500K as the founders' first institutional investor.
Likely not a fit for
No fossil fuel extraction, deforestation, non-sustainable fishing, weapons manufacturing, controversial weapons, or Black Hat hacking. Exclusively UK and Europe. Not a generalist—companies outside AI, FinTech & Risk, and enterprise software are a poor fit.
How they invest
- Lead or follow
- Leads or follows
- Typical decision
- ~1 month
- Warm intro
- Not required
- Involvement
- Observer
- Fund status
- Actively deploying
- Assets under mgmt
- $55M
- Decision process
- Partnership vote
Partners & team
8 contacts on file
Portfolio
AbraTax provides HMRC-recognised Making Tax Digital (MTD) Excel bridging software, enabling fully compliant VAT and Income Tax submissions directly from spreadsheets, including end-of-year returns for Income Tax. The solution is designed for agents, individuals and organisations that want to minimise disruption to existing processes and avoid the cost and complexity of a full system upgrade.
Adludio is the first affiliate marketing platform in Vietnam, connecting brands and partners to enhance online revenue and improve conversion rates.
Adzuna is a job search engine that aggregates job listings from various sources to help users find employment opportunities in Canada and beyond. It offers features like smart job matching and salary trends.
Atoa is a UK payment provider that helps businesses accept Pay by Bank and card payments on one payment platform, offering lower fees, faster settlement, and simpler financial operations.
Attio is the AI CRM for GTM, designed to redefine customer relationship management with powerful features and automation.
Birdback was a financial technology startup based in London that aimed to simplify loyalty programs for small and medium businesses by linking them to payment cards. The company evolved into a fintech API that allowed developers to connect loyalty and coupon programs to payment cards.
BoomFi is a next-generation payments company that helps merchants accept cryptocurrency for any pricing model in minutes, providing solutions for web3-native companies and traditional merchants.
Butternut Box offers fresh, human-quality dog food delivered directly to customers' doors. Their meals are made from whole ingredients, gently cooked, and frozen to maintain freshness. They provide a subscription service that allows customers to customize their dog's meal plan based on individual needs.
Car & Classic is a marketplace for buying and selling classic cars, motorcycles, and other specialist vehicles, providing a secure platform for enthusiasts.
Recent activity
- Feb 2026
Aloft
Pre-Seed · Participated
- Jul 2025
Paypercut
Pre-Seed · Participated
- Jun 2025
Teal
Pre-Seed · Lead
Passion Capital in the news
EU-Startups
Revolut founder’s QuantumLight raises €432 million for AI-driven venture strategy
20 days ago
Tapaya raises €1M pre-seed led by Passion Capital to turn any device into a payment terminal
4 months ago
Tech.eu
Tapaya raises €1M pre-seed to power payments on any device
4 months ago
Kashable cashes in, Hg doubles down on Teamworks, Brazil's first IPO in 5 years
4 months ago
Pulse 2.0
Passion Capital: $55 Million Raised For Fourth Seed Fund Passion IV Targeting AI, Fintech, And Enterprise Risk Startups
4 months ago
London's Passion Capital closes €46 million fourth Seed fund targeting AI and FinTech startups
4 months ago
Balderton backs pet startup Lassie’s $75m Series C
6 months ago
Sequence Raises $20 Million in Series A
8 months ago
SAPI secures $80m funding in major US investment deal
9 months ago
Sapi Raises $80 Million to Scale Payment-linked Financing and Boost Small Business Access to Capital
9 months ago
Emblematic attracts $2M to automate mid-market accounting with AI agents
11 months ago
the-drawdown.com
Passion Capital promotes Walker to finance director
Aug 2025
Reproductive health startup Fertifa, unusually headed up by a VC, just raised $6.3 million with this 18-slide pitch deck
Jun 2023
London tech investor drops cofounder charged with sexual assault
Apr 2022
How London Became a Global Center for Fintech and What U.S. Tech Hubs Can Learn From It
Oct 2021
Passion Capital invites the general public to join venture fund
Mar 2021
Passion Capital Lists £45 Million Fund On Seedrs
Mar 2021
Passion Capital opens up its latest fund to ‘ordinary’ investors
Mar 2021
In a first for Europe, Passion Capital will crowd-fund part of its new $62M fund from retail investors
Mar 2021
Bloomberg.com
Passion Capital Co-Founder Resigns as Assault Rocks VC Firm
Apr 2018
‘The end of my VC career’ -- Stefan Glaenzer quits Passion Capital to clear way for third fund
Apr 2018
Passion Capital’s Eileen Burbidge Appointed Chair Of Tech City UK
Sep 2015
Research briefRead more
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