New Industry VC
Chicago, IL · Invests in US · Website
Check size
🔒 $•• – $••Thesis
Deep Tech hardware startups succeed through two essential founder qualities: Narrative Command (dominating category discourse from day one) and Operational Mastery (disciplined risk sequencing across Lab, Pilot, Demonstration, and Commercial stages). We invest at the very beginning, when founders can still establish narrative dominance and adopt operational frameworks before complexity increases.
Likely not a fit for
Founders lacking discipline around risk sequencing, who delay Narrative Command until later stages, or who lack technical depth. Skeptical of undisciplined scaling (Fisker model) vs. staged deliberate approaches (Rivian model). No consumer apps, pure software, or non-hardware plays.
How they invest
- Lead or follow
- Usually follows
- Typical decision
- ~2 weeks
- Warm intro
- Preferred
- Involvement
- Advisor
- Fund status
- Actively deploying
- Decision process
- Partnership vote
Partners & team
2 contacts on file
Portfolio
Recent activity
- Nov 2025
Extellis
Seed · Participant
New Industry VC in the news
Hypepotamus
After the Funding Round: Durham-based Extellis Sets Its Sights On Orbit After $6.8 Million Seed Round
9 months ago
inc.com
Carvana Survived Its Stock Crashing—Twice—by Following This 1 Simple Rule
10 months ago
Business Insider
I Had Access to Tesla's Robotaxi. Now I Don't.
Sep 2025
Business Insider
Tesla makes moves to expand robotaxis in the Bay Area and Phoenix
Jul 2025
Business Insider
Tesla CEO Elon Musk has sold a compelling robotaxi vision. Execution is next.
Jun 2025
InsideEVs
Tesla Wants A Robotaxi Business. The 'Business' Part May Be The Hardest
Oct 2024
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