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Motive Force

San Francisco, CA · Invests in US; Global · Website

Pre-SeedSeedB2B SaaSAI & Machine LearningDeveloper ToolsHealthcare & BiotechRoboticsDeveloper Tools & InfrastructureEnterprise SoftwareHealthcare & Digital HealthRobotics & Automation

Thesis

Investing in 'Beautiful Software' — software where code architecture mirrors user intent so cleanly that complexity disappears. Backs founders with high 'motive force,' the internal drive that sustains motion through uncertainty. Believes beauty compounds: quality code attracts quality engineers, thoughtful design creates passionate users, and passionate users become evangelists.

Likely not a fit for

No growth-at-all-costs mentality, no founders optimizing for press releases over product, no mercenary talent, no sacrifice of craft for speed

How they invest

Lead or follow
Usually leads
Typical decision
~2 weeks
Warm intro
Not required
Involvement
Advisor
Fund status
Actively deploying
Decision process
Solo GP

Partners & team

3 contacts on file

OO

Oana O.

PartnerPartner · Primary contact

+ Pitch

o•••@mo•••.ai

LinkedIn profile

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OT

Ovais Tariq

PartnerPartner

+ Pitch
OO

Oana Olteanu

General PartnerManaging Director & Founder

+ Pitch

Portfolio

DelphinaEnterprise Software

Delphina is an AI Agent that supercharges your analytics, providing tools for data preparation, building, and shipping insights quickly and effectively.

ZuploDeveloper Tools Infra

Zuplo is an API management platform that enables developers to create, manage, and monetize APIs with a focus on enhancing the developer experience.

OshuDeveloper Tools Infra

Oshu Vault is a secure proxy that injects secrets into requests without exposing them to untrusted code. It operates in sandboxed environments.

MaintainXEnterprise Software

MaintainX is a platform that manages maintenance and operations, focusing on empowering workforce productivity through AI-powered maintenance solutions.

PoolsideEnterprise Software

Poolside is a frontier lab focused on building foundation models, agents, and enterprise systems to deploy artificial general intelligence (AGI) in high-consequence environments, transforming how work gets done in enterprises.

InngestEnterprise Software

Inngest is the platform for building agentic workflows and agents powering AI products from experiment to production. It aims to simplify the process of shipping reliable software, whether it's an AI agent, a serverless application, or a distributed system.

HealthLeapHealthcare Digital

HealthLeap is a clinical decision support software designed to assist registered dietitians in hospitals by identifying adult inpatients at nutritional risk through analysis of electronic health record (EHR) information.

Charm

Charm is a developer-focused company that creates tools to enhance the command line experience. Their offerings include a range of applications and libraries designed to make terminal interactions more engaging and productive.

OvermindHealthcare Digital

Overmind provides digital automation solutions specifically designed for the healthcare sector, integrating intelligent algorithms to streamline processes and enhance operational efficiency.

MemEnterprise Software

Mem is a company that develops tools to manage online relationships, focusing on helping agents manage multiple online identities.

BaccaEnterprise Software

Bacca is an AI-powered site reliability engineering tool designed to reduce downtime and streamline incident management for engineering teams, enabling them to focus on innovation rather than operational toil.

LagoEnterprise Software

Lago is an open-source billing platform that provides teams with full transparency, control, and flexibility to manage and scale any pricing model, including subscriptions and usage-based billing.

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Research briefRead more
Motive Force Research Investment Thesis Motive Force is a pre-seed and seed investment firm founded in 2025 by Oana Olteanu, dedicated to backing founders with high "motive force" — the internal drive that sustains motion through uncertainty. The firm's mission is to "replace social signaling with craft, investing in software designed to amplify human agency in unprecedented ways." Oana describes

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