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mediaforgrowth (MFG)

London, UK · Invests in US; UK; Europe · Website

Thesis

Consumer brand growth is fundamentally a media distribution challenge. By syndicating tier-1 media inventory from 20+ broadcast and digital partners in exchange for equity, MFG gives growth-stage challenger brands access to premium advertising at startup-compatible economics. Brand has become the new performance—as AI reshapes discovery, consumers only search for brands they already know.

Likely not a fit for

Pure B2B companies, SaaS-only models, brands without a media/advertising growth path, early-stage companies with no revenue, gaming, hardware

How they invest

Lead or follow
Leads or follows
Typical decision
~2 months
Involvement
Advisor
Fund status
Actively deploying
Assets under mgmt
$50M
Decision process
Partnership vote

Partners & team

5 contacts on file

DF

Diana Florescu

General PartnerCEO & Founder · Primary contact

+ Pitch
LZ

Luca Zaccagnino

General PartnerManaging Partner

+ Pitch
NT

Neville Taraporewalla

General PartnerManaging Partner, Americas

+ Pitch
DC

Douglas Cajas

InvestorInvestor, Partnerships & Growth

+ Pitch
CK

Caroline Krystoff

AssociateInvestment Associate

+ Pitch

Portfolio

Recent activity

mediaforgrowth (MFG) in the news

Similar firms

Research briefRead more
mediaforgrowth (MFG) Research Overview mediaforgrowth (MFG) is the leading international media capital investment platform, founded in 2022 by Diana Florescu in London, with offices in California. Unlike traditional venture capital firms, MFG invests advertising and strategic media assets—rather than cash—in exchange for equity in growth-stage consumer brands. This "media-for-equity" model allows

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