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Kinship Ventures

Los Angeles, CA · Invests in US · Website

Thesis

Kinship Ventures backs 'TAM creators' — founders inventing new markets rather than competing in existing ones. Operating a two-pronged strategy: early conviction bets in category-defining founders and growth acceleration for companies approaching scale. From first check to IPO, they back founders who shape culture and build enduring companies.

Likely not a fit for

Not focused on pure B2B SaaS, deep tech/hardware without consumer angle, or market-taking plays in existing categories. Avoid companies that are not building new markets.

How they invest

Lead or follow
Usually follows
Typical decision
~1 month
Warm intro
Not required
Involvement
Advisor
Fund status
Actively deploying
Assets under mgmt
$75M
Decision process
Partnership vote

Partners & team

3 contacts on file

MM

Moj Mahdara

General PartnerCo-Founder & Managing Partner · Primary contact

+ Pitch
GP

Gwyneth Paltrow

General PartnerCo-Founder & General Partner

+ Pitch
TS

Trina Spear

Venture PartnerVenture Partner & LP

+ Pitch

Portfolio

MoonpayFintech Payments

MoonPay simplifies access to buy, sell, and trade cryptocurrencies using everyday payment methods like cards, Apple Pay, PayPal, and Venmo. With nearly 30 million customers and partnerships with around 500 companies, it plays a crucial role in mainstream crypto adoption, providing a secure and regulated infrastructure for digital transactions.

PoppiFood Beverage

Poppi is a beverage company that offers a healthier alternative to traditional soda, combining fruit juices with prebiotics and sparkling water. The brand has gained popularity through social media and celebrity endorsements.

OLIPOPFood Beverage

OLIPOP offers a range of healthy prebiotic sodas that combine the classic taste of soda with the benefits of prebiotics, promoting gut health.

Seed HealthBiotech Life Sciences

Seed Health is pioneering microbiome science to enhance human and planetary health through advanced computational biology, microbial genomics, and ultra-deep sequencing.

CanvaEnterprise Software

Canva is a graphic design platform that allows users to create a wide range of visual content, including presentations, social media graphics, and posters. It provides an intuitive drag-and-drop interface and a vast library of templates and design elements, making design accessible to everyone, regardless of skill level.

VyraoFood Beverage

Vyrao creates a new genre of fragrance that targets emotions and energy through scent, colour and science-backed natural ingredients. Their products include genderless eau de parfums, incense, and scented candles, designed to enhance wellbeing and evoke specific emotional benefits.

Caddis LifeConsumer Apps Social

Caddis Life specializes in eyewear products including prescription glasses, readers, and sunglasses, focusing on stylish and functional designs.

WithTrolleyEnterprise Software

WithTrolley is an operating platform and control room for founder-led execution, uniting creative vision and operational rigor in one integrated platform. They provide end-to-end brand development, marketing operations, and AI automation services.

Goop KitchenFood Beverage

Goop Kitchen offers a menu of healthy, gourmet meals designed to cater to various dietary preferences, emphasizing organic and clean ingredients.

PublicFintech Payments

Public Holdings Inc. is a financial services company that operates Public.com, a brokerage platform offering investing services in stocks, bonds, crypto, and options.

SweetgreenFood Beverage

Sweetgreen is a fast-casual restaurant chain that focuses on serving healthy, made-to-order salads and warm bowls using fresh, locally sourced ingredients. The company aims to inspire healthier communities by connecting people to real food and is committed to sustainability and carbon neutrality.

PinterestMedia Entertainment

Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest has 600 million monthly active users worldwide.

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Research briefRead more
Kinship Ventures Research Overview Kinship Ventures is a Los Angeles-based venture capital firm founded in 2021 by Gwyneth Paltrow, Moj Mahdara, and Trina Spear. The firm was formally institutionalized as a VC fund after the three founders had collectively participated in over 150 cap tables as individual investors. Together, they are building a "brain trust" model for founders — positioning thems

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