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irrvrntVC

New York, New York · Invests in US; North America · Website

Thesis

Exceptional early-stage founders deserve capital and operational support from inception. DTC and eCommerce enablement represent sustainable, defensible markets with significant TAM expansion. The best risk/reward is in pre-seed and seed when most institutional capital is inactive.

Likely not a fit for

No biotech, no deep tech with long commercialization timelines, no pure consumer goods without digital/tech component, no B2B SaaS with long sales cycles, limited geographic focus outside US

How they invest

Lead or follow
Usually leads
Typical decision
~2 weeks
Warm intro
Not required
Involvement
Takes a board seat
Fund status
Actively deploying
Decision process
Solo GP

Partners & team

1 contact on file

AG

Andrew Gluck

General PartnerGeneral Partner & Solo GP · Primary contact

+ Pitch

a•••@ir•••.com

LinkedIn profile

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Portfolio

Revenueroll

RevenueRoll, now known as Tie, offers a comprehensive suite of identity resolution and email deliverability solutions. With a focus on enhancing online marketing effectiveness, Tie connects consumer data points to help brands engage more meaningfully with their audiences.

SmartyEnterprise Software

Smarty offers a flexible talent membership service that combines AI technology with a team of experts to manage various business operations, including admin, marketing, and sales, allowing clients to focus on their core activities.

Packdigital.ComEcommerce Marketplaces

Pack is a digital experience platform built for ecommerce teams that combines the flexibility of React with the ease-of-use of a theme, specifically designed for Shopify.

AdaptyEnterprise Software

Adapty is a subscription management platform for mobile applications that enables developers to optimize in-app purchase revenue through price testing, subscription analytics and no-code paywall creation.

SplitEcommerce Marketplaces

Split offers a unique affiliate marketing platform that allows creators to earn cashback on links they share, driving higher conversions and audience loyalty.

RoomieProptech Real Estate

Roomie provides an innovative platform that empowers residents to design their living spaces with interactive 3D models, making the move-in experience easier and more efficient.

MaypleLogistics Supply Chain

Mayple is a cross-border e-commerce solution providing an 8-module operating system to integrate checkout, logistics, and compliance for merchants globally. It features partnerships with Shopify Fulfillment Network and Emirates Logistics.

nGrowMarketing Adtech

nGrow empowers mobile apps, online stores, and games to achieve enterprise-level user engagement with AI-driven emails and push notifications. The platform features predictive user segmentation, AI-optimized timing and frequency, and AI-powered copywriting and localization, delivering highly effective engagement strategies.

LynkEnterprise Software

Lynk is an on-demand market research and consulting platform that provides actionable insights for smarter decision-making, powered by a proprietary expert network.

VendoEcommerce Marketplaces

Vendo provides a comprehensive eCommerce platform that supports various business models including multi-vendor, omnichannel, and member-only eCommerce solutions. Their technology is built on Spree Commerce and offers APIs for integration with different eCommerce functionalities.

SkiptiEcommerce Marketplaces

Skipti offers turn-key circular commerce solutions that inspire consumers to live deliberately and sustainably, focusing on product-as-a-service models and enhancing customer experiences through innovative SaaS technology.

Openads.AiMarketing Adtech

OpenAds generates unique, hyper-contextual creative for every impression based on page content and user intent. It is the first AI-native ad platform for the open web, delivering performance outside search and social.

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Research briefRead more
irrvrntVC Research Document Executive Summary irrvrntVC is a solo GP-led early-stage venture fund founded by Andrew Gluck, a former digital marketing executive with deep expertise in direct-response marketing and direct-to-consumer business models. The fund focuses narrowly on pre-seed and seed stage investments in AdTech, eCommerce enablement, NextGen Commerce, Vertical SaaS, Fintech, and Marketp

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