HearstLab
New York, NY · Invests in US; Europe; Asia; MENA · Website
Check size
🔒 $•• – $••Thesis
Gender diversity drives innovation and better financial returns. We invest in women-led startups building sustainable, profitable technology companies that solve strategic problems within Hearst's 360+ businesses while creating measurable impact on diversity in venture capital.
Likely not a fit for
Non-women-led companies excluded. Early prototype stage without validation. Solutions unaligned with Hearst's ecosystem or without sustainable profit focus.
How they invest
- Lead or follow
- Usually leads
- Typical decision
- ~1 month
- Warm intro
- Not required
- Involvement
- Advisor
- Fund status
- Actively deploying
- Decision process
- Partnership vote
Partners & team
12 contacts on file
Eve Burton
PrincipalChairwoman, HearstLab & Executive Vice President, Hearst · Primary contact
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GlossGenius is an all-in-one software solution designed for salon, spa, and medspa businesses, offering features such as online booking, client management, payment processing, and AI-driven growth analytics.
StrongDM provides a Zero Trust Privileged Access Management platform that enables secure access across various infrastructures while ensuring compliance and governance.
FreeWill offers online self-help solutions for common estate planning needs, allowing individuals to create legal wills and other estate planning documents for free, while also promoting charitable giving.
Wellthy is changing the way families experience care by providing dedicated support through a Care Concierge service and flexible Backup Care, helping families navigate various care needs throughout life.
Elotl provides a next-generation AI infrastructure engine designed for the multi-cloud era, focusing on AI business logic and offering products like Nova and Luna for self-hosted training and serving.
HiOperator provides a complete customer service-as-a-service solution, leveraging AI and automation to enhance customer support efficiency and effectiveness.
Ema provides an AI Employee platform that allows enterprises to build and deploy AI agents for various business functions, enhancing productivity and decision-making.
MD Ally partners with Public Safety and payers to expand the scope of 911 and EMS services and get patients to 'the Right Care, at the Right Time, and in the Right Place.'
Priori is a legal marketplace and outside counsel management software that empowers legal teams with smarter, more efficient solutions to modernize outside counsel management and hiring.
Planet FWD focuses on decarbonization solutions for consumer brands, helping them reduce their carbon footprint and transition to more sustainable practices.
Scope Zero is an all-in-one platform for financial and environmental wellness, offering the Carbon Savings Account (CSA) to help employers and employees reduce costs and achieve sustainability goals.
Recent activity
- Feb 2026
Yuimedi
Series A · Lead
- Sep 2025
Intella
Series A · Lead
HearstLab in the news
app.dealroom.co
Buzz Solutions wins $100K HearstLab grant to expand AI inspections into solar
2 months ago
WebWire
HearstLab & Fitch Learning Take Major Stake in Founderz To Launch Strategic AI Partnership To Help Close Industry Skills Gap
3 months ago
Investment Executive
Fitch Learning takes majority stake in AI-training startup based in Spain
3 months ago
Advisor.ca
Fitch Learning takes majority stake in AI-training startup based in Spain
3 months ago
Hearst
HearstLab & Fitch Learning Take Major Stake in Founderz To Launch Strategic AI Partnership To Help Close Industry Skills Gap
3 months ago
Global Venturing
Why investors are pushing female entrepreneurship in Japan
10 months ago
Global Venturing
Powerlist 2025: Eve Burton
Jun 2025
Arab News
Startup of the Week — KSA’s Quantum to scale its ad tech platform following $7m funding round
Feb 2025
The Business Journals
Dayton AI startup lands $2.3M from out-of-state investors to disrupt real estate market
Dec 2024
Hypepotamus
New York Investors Head To Atlanta To Back Female Founders Behind Startups Zinnia & Croux
Nov 2024
Hearst
HearstLab: Investing in Female Founders
Nov 2024
waya.media
Saudi Arabia’s Quantum Secures USD 7M Pre-Series-A Investment from HearstLab
Oct 2024
Harper's BAZAAR
Meet the fund investing exclusively in women-led startups
Sep 2024
Big Technology | Alex Kantrowitz
PairUp Raises $2.8M to Revolutionize Knowledge Sharing at Work
Jul 2024
The Business Journals
Dayton-based startup receives $100,000 investment
Apr 2024
Big Technology | Alex Kantrowitz
Scope Zero Releases Case Study Highlighting Success of Carbon Savings Account® Pilot with New York Life
Apr 2024
Hearst
Shattering Glass Ceilings: HearstLab and A+E Networks Launch Riveting Look Into Women’s Venture Capital in “FoundHER: The Pitch Lab” Special
Mar 2024
globalventuring.com
Emerging Leaders 2024: Lisa Burton O’Toole, HearstLab
Mar 2024
Big Technology | Alex Kantrowitz
Strategikon Closes Series A1 Funding Round to Modernize Clinical Trials Business Operations Worldwide
Feb 2024
TechCrunch
Highlight, now flush with $18M, helps CPG brands automate product testing
Aug 2023
Business Insider
Check out the pitch deck that brand safety startup Barometer used to raise its $2.25 million in seed funding
May 2023
Insideradio.com
AI-Powered Brand Safety Platform Barometer Gets Investment From Hearst’s Female-Targeted Fund.
Apr 2023
Forbes
How The Executive Director Of HearstLab Invests In Women-Led Startups
Jan 2020
WSJ
Hearst ‘Incubator’ Focusing on Women-Led Startups
Aug 2017
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Research briefRead more
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