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First Circle

Casablanca, Morocco · Invests in Africa · Website

Check size

$100K-$250K

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Pre-SeedSeedB2B SaaSDeveloper ToolsFintechInsuranceFintech & PaymentsEnterprise Software

Thesis

Build transformational fintech companies addressing financial inclusion across Africa. Support founders with capital, operational expertise, and network access. Increase women's participation in tech investing and founding.

Likely not a fit for

Non-fintech companies, companies outside Africa, founders without demonstrated execution capability

How they invest

Lead or follow
Usually leads
Typical decision
~2 weeks
Warm intro
Not required
Involvement
Takes a board seat
Fund status
Actively deploying
Assets under mgmt
$30M
Decision process
Partnership vote

Partners & team

3 contacts on file

AA

Agnes Aistleitner

Partner · Primary contact

SR

Selma Ribica

Co-Founder & Managing Partner

Portfolio

PowerSemiconductors Hardware

Power Integrations specializes in high-performance power conversion technologies, including AC-DC conversion, LED drivers, gate drivers, and motor drivers, with a focus on next-generation applications such as AI data centers.

TurnStayFintech Payments

TurnStay is a fintech company designed for the travel industry, providing an all-in-one finance toolkit for African travel businesses to handle their global finance operations, reduce payment fees, and optimize payment processes.

OparetaEnterprise Software

Opareta is building digital infrastructure for analog agent networks. With our mobile app, mobile money agents not only digitize their operations but also get access to the data analytics and working capital they need to sustainably grow their businesses.

ScaleEnterprise Software

Scale delivers proven data, evaluations, and outcomes to AI labs, governments, and the Fortune 500, focusing on AI-powered intelligence platforms for innovation execution.

E-Doc OnlineFintech Payments

E-Doc Online provides an open banking infrastructure that connects financial institutions to millions of bank accounts, enabling secure data access and processing of payments through a single API.

OrcaFintech Payments

Orca is a decentralized exchange (DEX) on the Solana blockchain that allows users to provide liquidity and earn trading fees. It features concentrated liquidity pools and offers tools for managing positions and optimizing returns.

CredifyFintech Payments

Credify is an all-in-one platform that provides seamless global trade solutions for African importers, offering services such as invoice financing, cross-border payments, and end-to-end logistics.

PumpknFintech Payments

Pumpkn provides fast and flexible business funding solutions specifically tailored for the agriculture and food sectors in South Africa, aiming to empower SMEs to grow and succeed.

TerminalDeveloper Tools Infra

Terminal is a platform that connects companies with elite remote software engineers, offering flexible hiring solutions including full-time, contract, and employment options.

BaladFintech Payments

Balad specializes in providing seamless cross-border payment solutions to businesses worldwide, ensuring efficiency, security, and reliability in transactions.

OolaFintech Payments

Oola is an innovative insurance distribution platform dedicated to transforming the insurance industry through technology, offering insurers, brokers, and consumers a simplified, efficient, and accessible insurance journey.

WiASSURInsurance

WiASSUR is an insurance brokerage firm based in Côte d'Ivoire that simplifies the insurance process by comparing offers from all market insurers to help clients find the best coverage at competitive prices.

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Research briefRead more
First Circle Capital Research Investment Thesis First Circle Capital is an Africa-focused venture capital fund dedicated to seeding the next generation of fintech leaders across the continent. Founded in 2021 by Selma Ribica and Agnes Aistleitner Kisuule, the fund is built on the principle of supporting entrepreneurs through not just capital, but operational expertise and deep industry networks. The fund invests in FinTech founders on a mission to shape the future of Africa, with a particular focus on building transformational companies that improve financial inclusion and access to financial services across the continent. Their investment thesis emphasizes that the FinTech revolution in Africa has significant potential for positive social and economic impact by removing barriers to financial access and stimulating economic growth. Investment Focus & Sector Strategy First Circle Capital targets five primary fintech subsectors: FinTech SaaS - Software-as-a-Service solutions for financial services InsurTech - Digital insurance solutions for underserved African markets Alternative Lending Models - Including earned wage access (EWA), BNPL (buy now pay later), and SME financing Interoperability & Infrastructure - Critical infrastructure enabling mobile money networks and payment systems Climate FinTech - Financial solutions addressing climate and sustainability challenges The fund explicitly focuses on early-stage fintech companies addressing financial inclusion challenges across Africa. Notable portfolio companies span diverse fintech verticals including earned wage access (Power), travel payments (TurnStay), mobile money infrastructure (Opareta), SME platforms (Scale), financial data infrastructure (E-Doc Online), fraud prevention (Orca), trade finance (Credify), alternative lending (MNZL, Pumpkn, Credpal), remittances (Balad), insurance digitization (Oola, WiASSUR), and open banking infrastructure (Credrails). Stage Focus & Check Size First Circle Capital primarily invests at the pre-seed and seed stages, with a concentrated portfolio approach of 24 companies. The fund's investment check sizes typically range from $100,000 to $250,000, making them particularly attractive for early-stage fintech founders seeking their first institutional capital. Notably, First Circle positions itself as often being the first institutional investor in portfolio companies, making them a valuable partner for founders in their earliest stages. The fund focuses on founders with big vision, unique propositions, and demonstrated execution capability. Fund Status & Recent Activity First Circle is actively deploying capital across its target markets. In November 2025, the fund closed a significant milestone by securing $6 million in investment from the International Finance Corporation (IFC), which validates their approach and accelerates their deployment capacity. The fund has achieved the following milestones: Fund Size Target : $25-30 million (hard cap) Investments Made : 15+ portfolio companies across 8 African markets (as of November 2025) Portfolio Composition : 30% of portfolio companies are led or co-founded by women Fund Status : Actively deploying capital Recent Closing : $6M from IFC (November 2025) Recent portfolio activity shows continued deployment across the fintech spectrum, with investments including Terminal Africa (cross-border logistics fintech), Talk360 (international calling and payments), Credpal (BNPL consumer credit), and others throughout 2024-2025. Team & Operational Support First Circle's team brings exceptional depth across entrepreneurship, fintech, and emerging markets: Selma Ribica, Co-Founder & Managing Partner - A veteran of the African fintech industry since 2012, Selma has worn multiple hats: M-Pesa executive, entrepreneur (founded and scaled fintech business), and investor since 2015. Her notable investments include Qonto, Expensya (acquired), Dash, Bamboo, and THNDR. INSEAD alumni based in Casablanca. Agnes Aistleitner Kisuule, Co-Founder & Managing Partner - Serial entrepreneur with legal background and deep expertise in emerging markets. Previously built businesses in Jordan and Ukraine focused on women employment. WEF Global Shaper, Forbes 30 under 30 (2022), and based in Kampala. Ming S. Kwan, Head of Portfolio - 15 years in tech industry, including 7 years at Lazada from inception through $3.5B acquisition by Alibaba. Built and scaled complex marketplace operations in Southeast Asia. Former fintech CEO in Morocco and INSEAD alumni. Rob, Investment Principal & Head of Operations - 10 years experience in financial services and technology businesses in East Africa, with prior PE transaction advisory and strategy consulting background. Holds MSc from LSE and MBA from LBS. Additional team members include Zach Hokfelt (Swiss-qualified lawyer with corporate finance expertise) and Prosper (operations and investment assessment specialist with transaction advisory and management consulting background). Value-Add & Support Model First Circle emphasizes three core value propositions beyond capital: Capital - Early institutional investment, often as the first investor in portfolio companies Knowledge - Deep fintech sector expertise and industry network access Networks - Connection to mentors, successful founders, coaches, board advisors, and additional investor capital Portfolio feedback consistently highlights the team's hands-on operational support, strategic thinking, and willingness to engage directly with portfolio company teams beyond the traditional investor check-and-step-back model. Geographic & Founder Preferences First Circle invests across Africa with portfolio companies spanning 8+ African markets including: East Africa (Uganda, Kenya, Tanzania) West Africa (Nigeria, Ghana) North Africa (Egypt, Tunisia, Morocco) Southern Africa (South Africa) The fund favors founders demonstrating: Ambitious vision for African fintech Unique value proposition in underserved markets Execution capability and delivery orientation Openness to partnership and operational support The fund is particularly committed to supporting female founders, with 30% of portfolio companies led or co-founded by women, reflecting the founders' personal commitment to increasing women's participation in the tech ecosystem. Notable Portfolio Achievements Exits: Expensya - Acquired by Medius (Sweden) for 9-figures (2023) Active & Growing: Terminal Africa - Cross-border fintech, recipient of extensive operational support Credpal - BNPL consumer credit, significant growth trajectory Talk360 - International calling and payments with strong expansion Oola - Digital insurance platform Lenco - SME banking solutions Power - Earned wage access platform Decision Process & Investment Timeline As an early-stage specialist with concentrated portfolio approach, First Circle's decision process appears partnership-driven, prioritizing founder fit and strategic alignment alongside financial metrics. The team's emphasis on due diligence through founder interaction suggests a collaborative evaluation process. Warm introductions through the network appear valuable, though the fund's visible deal flow and active sourcing across their 8 markets suggests multiple entry paths. Competitive Advantages Concentrated Portfolio - 24-company focus allows meaningful partnership depth Founder-Built Team - All founding partners have operational business building experience Deep Fintech Expertise - Both founders have multiple fintech exits and success stories Regional Presence - Offices in Casablanca (Morocco), Kampala (Uganda), and Cape Town (South Africa) Impact Alignment - Clear commitment to financial inclusion and women's participation IFC Backing - Institutional validation and additional capital deployment Fund Metrics Target Fund Size : $25-30 million Target Portfolio Size : 24 companies Typical Check Size : $100K-$250K Stage Focus : Pre-seed, Seed Investment Thesis : African fintech solving financial inclusion Female Founder Support : 30% of portfolio Geographic Coverage : 8+ African markets Fund Launched : 2021 Offices : Casablanca (Morocco), Kampala (Uganda), Cape Town (South Africa)

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