Exponent

Exponent Founders Capital Research Investment Thesis Exponent Founders Capital is built on the principle that "greater understanding leads to greater transformation." Founded in 2021 by Charley Ma and Mahdi Raza—both experienced operators from premier fintech companies—Exponent takes a thematic, generalist approach to early-stage investing. The firm partners with founders who bring strong first-principles thinking to product, growth, and market strategy. Rather than applying rigid frameworks across companies, Exponent helps founders identify what's truly blocking growth across GTM, product, team, market, and customer dynamics. The firm is deeply rooted in the builder ethos, with both co-founders having served as early business and growth leaders at category-defining companies. This operator-first lens informs their investment thesis: they believe in backing founders who understand their domain deeply and are willing to question assumptions. Sector and Theme Focus Exponent Founders Capital covers five primary investment themes: Enterprise Software - Including vertical SaaS, workflow automation, and business productivity tools Fintech & Payments - Financial infrastructure, payments networks, risk platforms, and embedded finance Infrastructure - Developer tools, cloud infrastructure, data platforms, and APIs Applied AI - Including vertical AI applications and AI-powered business software GTM Software - Sales tools, marketing automation, and go-to-market enablement The firm explicitly avoids hardware, consumer apps, and pure infrastructure plays without clear SaaS bundling. They see enormous opportunity in what they call "services and outputs as software"—bringing core workflows and capabilities to domains that haven't been fully digitized. Recent thematic expansions include legal services technology, pharmaceutical workflows, and core banking infrastructure, showing the firm's evolution toward higher-value domains. Stage and Check Size Stages: Pre-Seed and Seed (primary focus) Seventy-five percent of fund capital is allocated to early-stage investments including pre-seed and seed Twenty-five percent reserved for follow-on investments Check Size: $500K - $5M typical range Minimum check: $100K Maximum check: $1M+ (for lead rounds) Average ownership target: 5-10% minimum, with flexibility based on round dynamics Ownership: The firm aims for meaningful board influence and hands-on partnership rather than small checks. In Fund I, Exponent led or co-led all of its investments, demonstrating a commitment to leading rounds and shaping syndication. Lead Tendency Lead/Co-Lead: Exponent demonstrates a clear preference for leading rounds, particularly in pre-seed and seed stages. According to founder Charley Ma, a major shift in Fund I was moving from "friendly-sized angel checks" to being one of the larger investors and actively leading rounds. This leadership approach allows them to influence terms, structure syndicates, and provide deep operational support. Recent Activity and Fund Status Fund II Closing: January 2024, $75M raised Total AUM across both funds: $125M Fund II is oversubscribed and actively deploying Target: 20-30 companies out of Fund II Recent Notable Investments (2024-2025): Vivere (Series A, April 2025, with General Catalyst, Greenlight) Artie (Seed, Feb 2024, with General Catalyst, Y Combinator) - $3.3M round Multiple other seed investments from Fund II pipeline Notable Fund I Exits: Tactic (acquired by TaxBit, 2023) Other exits forthcoming per co-founder communications Fund I Portfolio Performance: The firm invested in approximately 40 companies out of Fund I, with several achieving major milestones: Apollo.io: $100M Series B at $1.6B valuation (August 2023) Chronosphere: $115M Series C at $1.6B valuation (January 2023) EvenUp: $50.5M Series B (June 2023) Team and Leadership Charley Ma - Managing Partner & Co-Founder Background: Early business hire at Plaid (led fintech and developer sales vertical in SF, launched NYC office) Role at Ramp: Head of Growth, launched corporate card product Recent role: Head of Growth at Alloy (identity and risk infrastructure) Expertise: Fintech, SaaS growth, business development, GTM strategy Mahdi Raza - Managing Partner & Co-Founder Background: Investment banking at Evercore (fintech and tech coverage) Role at GIC (Singaporean sovereign wealth fund): investor Role at Robinhood: Growth and payments leadership (met Charley here) Expertise: Fintech, growth strategy, operator experience How they met: Charley and Mahdi met while Charley was leading fintech at Plaid and Mahdi was leading payments at Robinhood. Robinhood was one of Plaid's largest customers, leading to frequent business interactions. They began as angel investors before starting Exponent in 2021. Decision Process Structure: Partnership-driven with two co-founders both involved in decisions Timeline: Relatively quick for a partnership model—typically 2-4 weeks for pre-seed/seed decisions Warm intro preference: Yes—builder network and operator referrals preferred Geographic Focus Primary: United States (NYC-based, SF Bay Area, NYC, Seattle clusters) Secondary: Selective Europe (London, Berlin, etc.) Founder Preferences What they look for: Technical founders or business founders with deep domain expertise Founders who've worked at scale-ups or hyperscalers (Plaid, Stripe, Google, AWS, etc.) Operators building for real pain points First-principles thinking and willingness to question assumptions Founders who can execute across GTM, product, and team dynamics What they avoid: Consumer-only apps Hardware-heavy businesses Non-technical teams without domain expertise Businesses without clear SaaS unit economics