American Family Ventures
Madison · Invests in Madison, Wisconsin · Website
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🔒 $•• – $••Thesis
Insurtech-focused venture firm founded in 2010 out of American Family Insurance and now a multi-LP institutional fund with over $700M AUM. Invests from incubation through growth in insurance product lines, adjacent vertical markets and enabling technologies.
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Global Venturing
Read and Beatty leave American Family Ventures
8 months ago
Aycock joins PayPal’s VC arm
9 months ago
Pathwork raises $3.5 million
Sep 2025
Elysian Raises $6M Seed Round to Redefine Insurance Claims Services with AI-Native Platform
Sep 2025
Venteur raises $20 million
Apr 2025
XP Health grabs $33M to bring employees more affordable vision care
Sep 2024
Ex-American Family Ventures MD Johnson joins Cohen Circle
Jul 2024
Gradient AI Secures $20 Million in Series B Financing
Apr 2021
American Family participates in $200M investment round for auto insuretech startup
Apr 2021
American Family Acquiring InsurTech Bold Penguin
Jan 2021
bizjournals.com
American Family Insurance invests in Mumbai-based insurance tech startup Turtlemint
Nov 2020
Moneycontrol.com
Insurtech platform Turtlemint raises $30 million in funding led by GGV Capital
Nov 2020
India’s insurance platform Turtlemint raises $30 million
Nov 2020
$100M venture fund launched by four major Milwaukee employers approaching fourth deal
Sep 2020
American Family Ventures launches insurer-backed venture capital fund
Aug 2020
Tire Agent, with a new financing platform, raises $5 million
Jul 2020
American Family Ventures part of $100M funding round for Boston fintech startup
Dec 2019
The maker of Schlage locks creates $50 million fund for IoT
Mar 2018
Start me up: With a new hub for venture funds downtown, investors look to cash in
Feb 2015
American Family: Insurance specialists, venture capitalists
Jun 2014
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