Alliance Consumer Growth

Shake Shack is a modern day 'roadside' burger stand serving a classic American menu of premium burgers, hot dogs, crinkle-cut fries, shakes, frozen custard, beer and wine. With its fresh and simple, high-quality food at a great value, Shake Shack is a fun and lively community-gathering place with widespread appeal.

Harry's is a company that offers high-quality shaving and grooming products at fair prices. Founded in 2013, it aims to provide a simple and effective shaving experience by cutting out the middleman and delivering products directly to consumers.

Milk Makeup is a clean beauty brand that offers vegan and cruelty-free makeup products designed for easy use and effective results. The brand emphasizes creativity and self-expression, with a focus on high-quality ingredients and innovative formulas.

Herschel Supply Co. designs and sells a variety of bags and accessories, including backpacks, duffles, luggage, and apparel, combining style, quality, and purpose.

Momofuku Goods sells chef-developed products, including noodles and pantry essentials. Known for its influence on Asian-American cuisine, the company offers collaborations and corporate gifts.

CreateWellness.com is reserved for strategic use and not currently available for general inquiries. The site is maintained for potential high-value partnerships.

OUAI is a haircare company known for its award-winning hair and body products. It offers hydrating shampoos, conditioners, and styling products. The brand is cruelty-free and sulfate-free.

INNBEAUTY Project offers high-performance skincare solutions with clinically proven results, focusing on quality, efficacy, and affordability.

Good American is a fashion brand that focuses on creating denim and apparel designed to fit and flatter women of all sizes, from 00 to 32 plus. The brand emphasizes comfort, quality, and inclusivity, with a commitment to sustainable practices and innovation in the fashion industry.

SKIMS offers a range of body solutions and clothing designed to fit every body type, including loungewear, activewear, and collaborations with brands like Nike and The North Face.

Safely offers a range of safe cleaning products designed to promote a clean home environment while being mindful of health and well-being.

Vegan, cruelty-free makeup brand founded by Donni Davy, known for its vibrant and imaginative products inspired by the show Euphoria.

Founded by Natalie Massenet and Nick Brown, the fund targets culture-defining digitally native consumer brands using a customer-wallet, consumer-journey lens, backing underrepresented founders and sustainable, Web3-enabled retail. Imaginary Ventures is co-founded by Net-a-Porter founder Natalie Massenet and veteran consumer VC Nick Brown, organizing investments around the 'customer wallet' and consumer journey rather than traditional category silos, with a portfolio deliberately over-indexed to culture-defining digitally native brands like Glossier, Skims, and Reformation. The fund explicitly structures investments to back underrepresented founders (with ~50% of Fund I founded by women) and focuses on circularity, sustainable consumption, and Web3 as the next frontier for consumer brands, positioning itself as one of the few consumer VCs operationalizing how brands will manifest in virtual and hybrid retail.

Full-stack creative agency acting as lead creative partner for U.S. consumer brands, providing naming, packaging, advertising and go-to-market systems driven by a proprietary cultural-insights engine and product-culture fit frameworks. Invests in Pre-Seed, Seed, and Series A stage companies.

Focuses on dynamic teams with sound fundamentals building market-leading consumer brands.