Album VC

Album VC Research Investment Thesis Album VC is a Lehi, Utah-based venture capital firm investing in early-stage technology startups. The official site describes the firm as "investing in early-stage TECH startups" and lists a broad 2014-2026 portfolio spanning enterprise software, fintech, legal tech, education technology, consumer marketplaces, health and life sciences, cloud infrastructure, and developer-oriented software. The clearest repeatable thesis is founder-first seed investing in technology companies where Album can be high-touch rather than high-volume. Album's 2019 rebrand from Peak Ventures to Album VC was tied to helping founders create their best work, and contemporaneous Crunchbase News reporting emphasized relationship depth, domestic early-stage investing, and continued SaaS focus. The 2022 Fund IV announcement reinforced that the firm planned to keep a focused model: a $200 million seed fund, half reserved for new investments and half for follow-ons, with the small partner team involved in investment decisions. Stage Focus Album is primarily an early-stage investor. Source-backed stage language points to pre-seed, seed, and Series A as the core stages, with later follow-on participation in breakout portfolio companies. Fund III was expected to back roughly 20 to 24 companies, and Fund IV was described as a seed fund with meaningful follow-on reserves. Recent activity confirms this pattern: Album led Ruli's $6 million seed round in November 2025 and Double's $6.5 million Series A in December 2025, while also participating in later rounds for companies such as Paramify and Voze. Check Size Album does not publish a standard check-size range on its homepage. Third-party databases and observed rounds suggest a flexible early-stage range rather than a fixed micro-seed check. A conservative working range is $1 million to $12 million, with higher exposure possible through follow-ons and special situations. The strongest source-backed fund construction data is Fund IV: TechBuzz reported a $200 million seed fund with approximately half intended for new projects and half for follow-on investments. Because check size is inferred from observed rounds and third-party profiles, confidence is moderate rather than high. Lead Tendency Album appears willing to lead early rounds and to participate in later portfolio financings. Ruli announced that its $6 million seed round was led by Album VC. Double announced that its $6.5 million Series A was led by Album Ventures, and Sid Krommenhoek provided the investor quote. Vega Cloud's 2022 debt and equity financing was led by Album VC and Sun Mountain Capital. At the same time, Album participated as an existing investor in Paramify's $12 million Series A and Voze's $12 million Series A. The best classification is therefore both: Album can lead early rounds and follow in later financings. Recent Activity Recent source-backed activity is active. On December 18, 2025, Paramify announced a $12 million Series A led by Moore Strategic Ventures, with participation from existing investors Album VC and Next Frontier Capital. On December 10, 2025, Double announced a $6.5 million Series A led by Album Ventures, with participation from Jack Altman and Y Combinator. On November 4, 2025, Ruli announced a $6 million seed round led by Album VC with SignalFire, PJC, Foothill Ventures, Mana, and Genius Ventures participating. In October 2024, Voze announced a $12 million Series A co-led by Origin Ventures and Mercury, with AlbumVC participating as a previous investor. These events show active deployment through 2025 and continued support for existing companies. Portfolio Highlights Album's official portfolio page lists more than 70 companies, including Andela, Applause, BallerTV, ClientSuccess, Clozd, Degreed, Divvy, Filevine, GuideCX, HeroDevs, Lendio, MX, Nav, Neighbor, Owlet, Podium, Qwick, Route, SaltStack, Spiff, TaxBit, TransfrVR, Vega Cloud, Voze, Weave, Whistic, and ZipBooks. Notable exits and liquidity events include Divvy, which Bill.com completed acquiring for approximately $2.5 billion in stock and cash in June 2021, and Spiff, which Salesforce completed acquiring on February 1, 2024. Other public-profile portfolio companies include Weave, Owlet, Podium, Filevine, TaxBit, MX, and Route. Team The official Album site lists Diogo Myrrha as Partner, John Mayfield as Partner, Sid Krommenhoek as Partner, and Wilson Sivertson in Finance, with LinkedIn links for each. TechBuzz's Fund IV reporting described the small partner team of John Mayfield, Sid Krommenhoek, and Diogo Myrrha as central to Album's investing careers and to its high-touch style. Sid Krommenhoek is frequently quoted in press and appears to be a visible investment lead, including on Double's Series A. Decision Process Album does not publish a formal decision-process checklist or timeline. The best source-backed inference is a partnership-led process rather than solo-GP or institutional committee investing. TechBuzz reported that each of the three partners is heavily involved in investment decisions, and Crunchbase News reported that Album deliberately capped fund size because its relationship-based approach does not scale like a high-volume venture model. Founders should expect partner-level engagement and references through Album's network, but no public source supports a specific decision timeline. Founder Preferences Album appears to prefer technology founders building durable category leaders, especially in software-heavy markets where the firm and the Utah/Silicon Slopes network have operating pattern recognition. Founder preferences include strong product taste, clear market urgency, and a relationship fit with a hands-on investor. Album's Fund IV reporting emphasized humility, non-credentialist founder evaluation, immigrant perspective on the partner team, and founder/LP referrals as a source of future deals. The anti-thesis is not explicitly published, so this profile should avoid claiming hard exclusions beyond the observed focus on technology startups rather than non-tech small businesses or asset-heavy buyouts. Geographic Focus Album is headquartered at 3451 N. Triumph Blvd, Suite 200, Lehi, Utah 84043. The firm is strongly associated with Utah and the Silicon Slopes ecosystem, but it is not Utah-only. Crunchbase News reported that Album expected Fund III to be primarily domestic and would write checks across the United States, including both coasts and markets in between. It also noted the possibility of selective China or Brazil exposure where team language or background created context. For matching purposes, United States, Utah, Mountain West, West Coast, and Austin are the most supportable geographic preferences, with selective international exposure treated as opportunistic rather than core. Sources Official site and portfolio: https://www.album.vc/ Official portfolio job board: https://jobs.album.vc/companies Fund III/rebrand coverage: https://news.crunchbase.com/startups/peak-ventures-rebrands-as-album-vc-raises-75m-fund-iii/ Fund IV coverage: https://www.techbuzznews.com/album-vc-announces-200-million-fund-four/ Double Series A: https://www.businesswire.com/news/home/20251210027851/en/Double-Raises-%246.5-Million-Series-A-from-Album-Ventures-Jack-Altman-and-Y-Combinator-to-Double-Accountants-Productivity Ruli seed: https://www.ruli.ai/blog/ruli-ai-raises-6m-in-seed-funding Paramify Series A: https://www.utahbusiness.com/press-releases/2025/12/18/paramify-announces-12-million-series-a-funding-accelerate-enterprise-risk-management-expansion/ Voze Series A: https://www.voze.com/blog/voze-secures-12-million-in-series-a-funding Vega Cloud financing: https://www.spokesman.com/stories/2022/oct/04/liberty-lake-based-vega-cloud-raises-9-million-in-/ Divvy exit: https://www.businesswire.com/news/home/20210601005911/en/Bill.com-Completes-Acquisition-of-Divvy Spiff exit: https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-spiff/?bc=OTH