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Advancit Capital

Norwood, MA · Website

Thesis

We partner with best-in-class entrepreneurs building the next generation of leading companies at the intersection of media, entertainment, technology, and web3. Our distinctive value comes from facilitating strategic connections between portfolio companies and major media conglomerates, distribution platforms, and Fortune 500 media executives.

Likely not a fit for

Pure B2B enterprise software, infrastructure/DevOps tools, biotech/life sciences, pure hardware plays, traditional manufacturing

How they invest

Lead or follow
Usually leads
Typical decision
~2 weeks
Warm intro
Preferred
Involvement
Takes a board seat
Fund status
Actively deploying
Assets under mgmt
$70M
Decision process
Partnership vote

Partners & team

3 contacts on file

SR

Shari Redstone

General PartnerCo-Founder & Managing Partner · Primary contact

+ Pitch
JO

Jason Ostheimer

General PartnerCo-Founder & Partner

+ Pitch

o•••@ad•••.com

LinkedIn profile

X profile

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JM

Jonathan Miller

Platform & OpsSenior Advisor

+ Pitch

Portfolio

100 ThievesGaming

100 Thieves is a lifestyle brand and esports organization that merges gaming culture with streetwear fashion, offering a range of apparel and accessories, as well as competitive gaming teams.

MasterclassEdtech

MasterClass offers online classes taught by renowned experts in various fields, providing individuals and businesses with the opportunity to learn and develop skills through engaging video content.

Headspace HealthHealthcare Digital

Headspace Health is a mental health care provider that offers comprehensive mental health support through a combination of meditation, mindfulness, therapy, and coaching services, tailored for organizations and individuals.

WonderyMedia Entertainment

Wondery is a podcast studio renowned for its character-driven, binge-worthy storytelling, producing popular shows such as 'Dr. Death', 'British Scandal', and 'Business Wars'. The company offers a unique podcast listening experience through its Wondery app, which includes a premium ad-free subscription service called Wondery+, providing fans with early access and exclusive episodes.

The AthleticMedia Entertainment

The Athletic provides exclusive sports news, stories, scores, schedules, podcasts, and in-depth analysis across various sports leagues.

POAPMedia Entertainment

POAP, short for 'Proof of Attendance Protocol,' allows you to mint memories as digital mementos we call 'POAPs.' Give POAPs to people for sharing a memory with you.

Brat TVMedia Entertainment

Brat TV is a streaming platform that produces and distributes original content aimed at Gen Z, featuring shows that resonate with youth culture.

ResyEnterprise Software

Resy powers some of the world’s best restaurants, using technology to imagine the future of hospitality.

MuxEnterprise Software

Mux helps teams ship high-performance and cost-effective video in minutes, not months. Build better video into anything from websites to platforms to AI workflows.

Baobab StudiosMedia Entertainment

Baobab Studios is an independent animation house at the crossroads of film, games, and technology. We build original universes and expand beloved franchises into experiences across theaters, streaming, games, and publishing.

Religion of SportsMedia Entertainment

Religion of Sports is a full service studio based in Los Angeles that tells resonant stories about the soul and science of elite performance, celebrating the mythic aspects of sports and human potential.

SkiftMedia Entertainment

Skift is a leading source of travel news, providing insights on airlines, hotels, and the travel industry. They also offer advisory services to help businesses in the travel sector strategize and adapt to changing market dynamics.

Recent activity

Advancit Capital in the news

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Research briefRead more
Advancit Capital Research Investment Thesis Advancit Capital is a strategic bridge between established media powerhouses and emerging creator platforms, technology companies, and web3 startups. Founded in 2011 by Shari Redstone (of the prominent Redstone media family) and Jason Ostheimer, the firm leverages decades of experience running global media businesses at scale. The firm believes in partne

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